Planet Hollywood’s Live Entertainment Venue Officially Becomes Bakkt Theater on March 24

Bakkt Theater Planet Hollywood Las Vegas
Bakkt Theater Planet Hollywood Las Vegas

LAS VEGAS — March 23, 2023 – Bakkt Theater (“Bakkt” pronounced “Backed”), the newly renamed live entertainment venue at Planet Hollywood Resort & Casino, officially debuts under its new moniker on March 24. As one of the most impressive venues on the Las Vegas Strip, the venue continues to push the envelope for millions of concertgoers, welcoming the biggest names in music to its everchanging roster, from headliner residencies to tour stops of every music and comedy genre.

The venue, previously known as Zappos Theater, has been undergoing multimillion-dollar enhancements over the last year including fully redone artist dressing rooms and amenities and aesthetic improvements that will come along with the theater rebrand. With state-of-the-art audio and technical capabilities and multiple seating configurations that allow artists to create the vibe that best suits their show, Bakkt Theater has become home to world-class entertainment. Its unique combination of nightlife-inspired amenities, including VIP table seating and bottle service, make it one of the most dynamic venues for live entertainment. Bakkt Theater plays its first show with “Miranda Lambert: Velvet Rodeo The Las Vegas Residency” on March 24.

Since 2013, Caesars Entertainment and Live Nation, the venue’s exclusive booking partner and the world’s leading live entertainment promoter, have co-produced groundbreaking Las Vegas residencies that have redefined the live entertainment landscape. Starting with the city’s first pop music residency with Britney Spears, other record-breaking residencies have included Jennifer Lopez, Pitbull, Gwen Stefani, Backstreet Boys, Christina Aguilera, John Legend, Shania Twain and Lionel Richie, as well as limited engagements with The Doobie Brothers, Scorpions, Def Leppard, Florida Georgia Line and Van Morrison. Upcoming show dates for the current superstar residency lineup are as follows:

Miranda Lambert: March 24, 25 & 30; April 1, 2, 6, 8 & 9; July 7, 8, 12, 14, 15, 19, 21 & 22; Nov. 30; Dec. 2, 3, 7, 9, 10, 14 & 16, 2023
The Chicks: May 3, 5, 6, 10, 12 & 13, 2023
Jeff Dunham: May 28, July 16, Sept. 3 Oct. 22, Nov. 12, Dec. 8, 2023
Keith Urban: June 16, 17, 21, 23, 24, 28 & 30; July 1; Nov. 1, 3, 4, 10, 11, 15, 17 & 18, 2023

“As we begin this new chapter as Bakkt Theater at Planet Hollywood Resort & Casino, we remain committed to creating an unforgettable live entertainment environment for our guests along with the best experience we can provide the artists who grace our stage,” said Jason Gastwirth, President of Entertainment for Caesars Entertainment. “With world-class talent and unrivaled guest moments in mind, we look forward to building upon the venue’s incredible legacy with our new brand partner and the exciting renovations that are underway.”

This change follows the recent announcement of a robust deal between Caesars Entertainment and Bakkt Holdings, Inc. (“Bakkt”). As previously announced, the pairing will soon allow Caesars Rewards® members the ability to redeem their Rewards Credits through Bakkt® Crypto Rewards, pending regulatory approval. Bakkt and Caesars will continue to explore and innovate around Bakkt’s existing suite of cryptocurrency solutions. Additional details on this offering and the timeline for rollout will be shared soon.

“We’re excited for the unveiling of this physical representation of our relationship with Caesars in Las Vegas later this month,” said Mark Elliot, Chief Sales & Marketing Officer at Bakkt. “The Bakkt Theater is one of the many ways our brand will be visible to Caesars customers as we work together to offer new cryptocurrency options, and we are proud that the Bakkt name will be attached to a premier live entertainment destination for millions of fans moving forward.”

Legends Global Partnerships represented Caesars Entertainment in sourcing and negotiating the strategic agreement with Bakkt.

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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.