The Linq Hotel Is Open

The Linq Hotel Las Vegas Entrance
The Linq Hotel Entrance

The Linq Hotel officially opens today even though it’s never been closed. You may remember it as The Quad which it’s been for the past 2 years. Before that you may remember it as Imperial Palace. This name change should stick for a while until Caesars sells naming rights to The Linq mall and ferris wheel some day.

I dig the casino at The Linq Hotel if only for Tag Bar (see thoughts on Vegas Chatter). It’s a fairly middle of the road casino but I always have fun there. That doesn’t offer anything special besides the fun you bring.

Vegas Chatter has pictures of the renovated rooms, which look nice for a mid-level hotel. Here’s the press release for more information.


The LINQ Hotel & Casino Welcomes First Hotel Guests

LAS VEGAS (Oct. 31, 2014) – Yesterday, The LINQ Hotel & Casino – the latest addition to Caesars Entertainment’s portfolio of iconic Las Vegas resorts – opened its doors to the first hotel guests and celebrated the milestone with a celebratory ribbon-cutting.

Continue reading “The Linq Hotel Is Open”

The Quad Is Out. The Linq Hotel Is In

The Linq Hotel Room
The Linq Hotel Room

The Quad replaced Imperial Palace less than two years ago. In late October The Quad name will go away and the hotel next to the Flamingo will be called The Linq Hotel and Casino. The change has been rumored for a while since the hotel flanks The Linq mall/promenade.

As far as name changes go The Linq Hotel makes a lot of sense. The Linq Hotel will finish the remodel of the old Imperial Palace that began with The Quad. Here’s what you can expect:

  • Casino renovations have already begun and will be complete when The Linq Hotel opens October 30.
  • Rooftop pool renovation.
  • Renovated hotel rooms. Caesars Entertainment made sure to renovate bathrooms unlike Flamingo Fab rooms.
  • Cabana suites with private access to the pool.
  • Slow elevators, plumbing and other infrastructure will not be updated.
  • Property-wide wifi.
  • Lots of bars. TAG Bar is an awesome beer bar. Check my Vegas Chatter article.
  • Automated check-in and concierge.
  • All Asian theming from Imperial Palace will be gone.
  • HOTEL ROOM PRICE INCREASE. Room rates are currently around $29 but will start at $89 when the name changes.

Here’s The Linq Hotel promo video to get you stoked.

The Roof At The Quad Falling Apart

I stayed at Harrah’s Las Vegas a couple weeks ago and had a suite on the top floor. It was pretty awesome for Harrah’s. You can see video and pictures at Vegas Chatter. Since the room was so high I got a pretty good look at the strip that I normally wouldn’t have. The living room looked straight out to the strip but bedroom overlooked The Quad.

Imperial Palace turned into The Quad in December but is still undergoing a lot of renovation. The construction on the streets and in the casino is apparent and should be finished this year. I’m not sure it’s on the renovation schedule but it sure looks as if the roof at The Quad could also use some work. Maybe Caesars Entertainment is waiting for the roof to collapse before they renovate the rooms. Maybe.

Rockhouse Now A 5 Star Dive Bar

I was invited to the grand opening of Rockhouse at The Venetian and since I visit The Venetian and The Palazzo pretty often I figured I’d check it out. Between the two casinos I like the sportsbooks, dining selections, coffee options, craps at The Palazzo and wifi accessibility at The Venetian (The Palazzo stopped free wifi last year).

Rockhouse Sign

 

Rockhouse is litterally located in between both The Venetian and The Palazzo in the Grand Canal Shoppes. Across the hall was First Food and Bar which was considered to be a part of The Palazzo. More than anything I was curious how the idea of a dive bar could possibly be a reality at a luxury hotel.

Rockhouse used to be located at Imperial Palace but it closed last year when renovations began turning IP into The Quad. Rockhouse isn’t a dive bar any longer…it’s an “Ultra-Dive Bar“.

WTF IS AN ULTRA DIVE BAR?!

The marketing was such a turn off that before I went to the opening of Rockhouse I was skeptical that there was any way this place could be cool. I was right and I was wrong. Rockhouse is not a dive bar. It’s located in a luxury resort and sells drinks that are competitive for the Vegas strip – not a dive bar. However…

Marketing aside Rockhouse is pretty cool!

Rockhouse Bar

Rockhouse is a bar. No more, no less. This awesome Grey Goose and soda was poured by a bartender that had must have had lead in her wrists (STRONG DRINK). I rarely feel the effects from one drink but this one hit me pretty nicely. In fact, this was the only drink I had at a totally open bar. Thanks Rockhouse, this was perfect. I hope that you can replicate this drink when I visit again.

The decor and name Rockhouse lead me to believe that I would be hearing some awesome rock jams. Unfortunately I heard no rock. The party played the most obnoxious mainstream pop music. I heard Pitbull three times in 20 minutes and I wanted to hurl. I like Pitbull but this was a bit much. The decor makes me think that there will be rock music for me when I return to Rockhouse in the future. Check out this sweet pool table.

Rockhouse Pool Table

The bartenders were I met were all nice and all good looking. There was only a short wait for drinks at a packed open bar. That’s impressive for just 3 bartenders. The back room of the bar has a few tables with views of the strip, mechanical bull, VIP area and a DJ booth. Not quite dive bar-ish. The front room where the pool table above is located has beer pong tables a nice selection of beer on tap and plenty of big TV’s.

Rockhouse has a $50 all you can drink all day deal which isn’t as bad as it sounds. The deal lasts from open to close and if you’re a boozer you and have more than 6 drinks or so this is probably a value. With all of the new TV’s and it being a new bar this might actually be a good deal to watch March Madness. Unfortunately your $50 won’t get you a sweet guitar full o booze.

UPDATE: The day before March Madness Rockhouse raised their all you can drink prices to $125.

Rockhouse Guitar Drink

$35 seems like a lot for a super sugary drink. If I’m getting a souvenir drink I prefer a 22 ounce skull of beer for $10. I walked into Rockhouse with a chip on my shoulder because of the marketing and expected to hate Rockhouse but I enjoyed it. Rockhouse isn’t a dive bar but it is a pretty cool bar away from the family chaos at The Venetian.

Now that First Food and Bar is closed I think Rockhouse will fill the void of a good out of the way place to have a meeting at The Venetian.

Barbary Bills Closed Today

Today is the last day for Bill’s Gambling Hall and Saloon. Whoop de do. It’s just another change to the Vegas strip and I’m all for change.

When Bill’s reopens next year, what had become a Strip antique will be a boutique hotel with new hotel rooms, a refurbished casino, a second-story restaurant, and a rooftop pool and nightclub. It will have yet another name.

A boutique hotel and casino seems like something that makes sense for today’s market. I’m not very nostalgic and I have little care for  a casino I’ve never been to. This is being called a full renovation so I’m assuming all of the rooms will be renovated and new unlike the half assed renovation of the Imperial Palace into The Quad.

I like new shiny new things and I ‘m looking forward to seeing what the future holds for the property when it re-opens in a couple years. I imagine that this will just continue the migration of low rollers downtown and there’s nothing wrong with that.

If you frequented Bill’s the POV Blog tells you what other Caesars properties you can visit to find things like beer pong and performers like Fat Elvis. If you’ll miss cheap gaming, head downtown or to any of the casino’s in these hotels.

Changes Happening To The Vegas Strip Right Now

There are a lot of changes happening on the Las Vegas strip right now. Many people just know the construction as an inconvenience. Most of the major projects happening on the strip right now are Caesars Entertainment casinos, hotels and shopping areas. Here’s the quick breakdown in order of new projects opening.

OutImperial Palace (photo flickr/ ayersa@sbcglobal.net) – Caesars Entertainment does not own the license for the name Imperial Palace and decided not to renew their lease on the name. The property is undergoing a name change to The Quad and being renovated.

Imperial Palace Las Vegas
In: The Quad – Caesars decided to only renovate the casino and not hotel of The IP/The Q. The good news is you’ll have a new casino. The bad news is you can still get the dirtiest rooms on the strip! Hey, at least they’re cheap. Transformation will be completed by 12/21. Learn more details about The Quad at Vegas Chatter.

The Quad Las Vegas

Out: O’Shea’s – O’Sheas closed earlier this year and is the biggest closure because of what’s being built in its place, The Linq. I’m happy to see this dump go away, but it was a place for people to go and gamble and drink for cheap. It had a place on the strip.

O'Sheas

In: The Linq – The Linq is not a casino. Instead it will be a variety of retail outlets, restaurants and bars with a ferris wheel as the anchor to the area. This will be a huge area of the strip that seems as if it will rival CityCenter in size. The Linq’s tenant’s aren’t very exciting but there’s nothing horribly offensive about any of the bars or restaurants. The Linq is scheduled to open December 2013. Vegas Chatter has a lot more information on this huge space causing traffic on the strip.

The Linq Las Vegas

Out: Bill’s Gambling Hall & Saloon (photo flickr/ anna_jewels) – Bill’s will close in February 2013 and will be gutted but not imploded. In its place a new “boutique” hotel/casino will open focused on serving people more interested in nightclubs than gambling. I’ve never been inside of Bill’s, but people that like cheap drinking and gambling were their customer. Notice the trend here by Caesars?

Bill's Gambling Hall & Saloon Las Vegas
In: Drai’s (Actual name TBD) – This casino will be completely different by the time renovations are complete in 2014. From all accounts it seems as if this will be geared towards the same people that go to Cosmopolitan for Marquee nightclub. It will be interesting to see how that segment of Vegas visitors develops over the next two years. No photo here since there’s no renderings.

Maybe more: There was talk of Bally’s Grand Bazaar shops being built on the strip earlier this year but I haven’t heard anything recently and there’s no construction happening right now.

I have no memories tied to any of the places closing on the strip so I’m not sad about any of these changes. I look forward to seeing what the strip looks like in 2014.

Tweet me @eastcoastgamblr

 

Out With The Dump…In With The “Douche”…And That’s OK

Bill’s Gambling Hall & Saloon will be closing for renovations February 4th, 2013 and will reopen in 2014 as Drai’s Douche Emporium and Boutique Hotel. Here’s the info straight from the horses (Caesars Entertainment) mouth.

Caesars Entertainment Corporation today announced its previously arranged $185 million, seven-year senior secured credit facility will fund the conversion of Bill’s Gamblin’ Hall & Saloon to a boutique lifestyle hotel and casino. The renovation includes the addition of a rooftop pool as well as a dayclub/nightclub. Drai Management Group will manage the club.

“This project exemplifies our strategy to develop new experiences that will help attract a broader spectrum of visitors to Las Vegas and our properties,” said Gary Loveman, chairman, chief executive officer and president of the company. “The renovated property will provide visitors with a sophisticated, upscale experience, including a unique rooftop pool and club, which will have a panoramic view of the Las Vegas Strip.”

I’ve never been to Bill’s and I don’t care that it’s going away. I felt the same about O’Sheas, Imperial Palace and Sahara. Change is good. Clean and modern hotels are good. Progress is good.

These hotels and casinos aren’t being renovated for me. They’re being renovated for future me’s and that’s fine. If I want to go somewhere less expensive with good gambling I’ll stay away from the strip. If I want to hang out and grab a drink while checking out the future of America I’ll go to the strip.

The Vegas strip has always kind of been this way. There will always remain properties for all kinds of people. If you’re seeking more classic luxury you can head to Wynn, if you want a cheap place to stay you can go to The Quad, if you’re in the middle, maybe a family or older person, you can stay at MGM Grand.

If you’re like me, this is just a sign that you’re getting older. You can tell these kids today to get off your strip lawn but this change like this is fairly normal. Embrace it or just be old and grumpy.

All of this goes to say that my guide to cheap places to stay in Las Vegas will come in handy as the city continues to change.

Tweet me @eastcoastgamblr

 

Seven Stars Insider – October 2012 Edition

Here’s the latest edition of Seven Stars Insider. This is an easy read and an excellent resource for Caesars Total Rewards players. It’s long, but chock full of information. Head over to Seven Stars Ins Continue reading “Seven Stars Insider – October 2012 Edition”

Seven Stars Insider – November Edition

Here’s the latest edition of Seven Stars Insider.  This is an easy read and an excellent resource for Caesars Total Rewards players.  Head over to Seven Stars Insider to sign up for the newsletter.  There is a lot of information in this edition and I will pull out some nuggets to look at closer later this week or next. Read on for all the goods.

Seven Stars Insider – November 2011

NOTE: While this newsletter was originally designed exclusively for Seven Stars cardholders, there is useful information for anyone who has a Total Rewards® player’s card and/or plays/stays at a Caesars property.  Please feel free to pass this on to your friends.  Back issues of the Seven Stars Insider newsletter are available at www.sevenstarsinsider.com.

Horseshoe Indiana

Bridge Falling, So Are Revenues
Revenue dropped 11 percent and admissions dropped 20 percent in September due to the closure of the Sherman Minton Bridge.  The bridge, closed September 9 after cracks in the steel supports were discovered, carries Kentucky patrons across the Ohio River to the casino 10 miles away.

Harrah’s New Orleans

Signature Event Gets Raves
From a couple who both are Seven Stars cardholders:  “We’ve been to several of these in the past – in New Orleans, Atlantic City and Las Vegas – but the folks in the Big Easy continue to do it right and make it a fun-filled weekend for everyone concerned.  In a word, this one was spectacular.  It began with a gathering at the valet area where the hurricane cocktails flowed freely and Harrah’s representatives handed out white handkerchiefs/bibs to everyone in preparation for that evening’s dinner.  At 7, a jazz band led the parade of guests to the Crazy Lobster restaurant on the shores of the Mississippi for a twilight dinner consisting mainly of freshly cooked lobsters.  As a local band played, guests were invited to have a caricature done, have their palms read or pose with a small alligator while a photographer recorded the big moment for them.  The next day, former NFL quarterback Archie Manning, father of Super Bowl champions Peyton and Eli, made an appearance in the Masquerade area on the casino floor, chatting with guests, signing autographs and taking pictures with them.  The former Saints QB was very accommodating and gracious and made sure he greeted every guest personally even though he ran over the time he was supposed to be there.  Like at the Crazy Lobster the night before, photos were printed immediately and given to guests in a binder.  That night, chef John Besh, whose Steakhouse is the main restaurant in the casino, put on a cooking demonstration in the theater while members of the audience ate the dishes he was preparing.  The crab-filled shells appetizer, short ribs and dessert were delicious.  Those events were a lot of fun and efficiently run, but the icing on the cake came the next night.  Just as the sun was setting, guests were loaded onto a parade of Mardi Gras floats, given light-up beads to wear around their necks and handed Mardi Gras masks to wear.  On the floats were bags of beads to throw to revelers on the street as the floats made their way down Canal Street en route to Bourbon Street.   The people on the street had no idea what all the fuss was about, and why this celebration was taking place in the middle of October, but they certainly got into it.  Once at our destination, Harrah’s reps led us to two restaurants that had been closed down especially for our private parties.  There was a buffet-style dinner provided that featured local food choices such as catfish and jambalaya, but the coup de grace was more bead-throwing from the balconies atop the restaurants to the sometimes rowdy and raucous crowds below.  After all the revelry had come to an end, shuttle buses brought us back to the casino or the hotel for a much-deserved rest.  Sunday at 9 a.m., coffee and beignets were served in the theater.  In summary, I can’t say enough about how smoothly this whole weekend was handled and how much fun we and our guests had taking part in all the activities.  It was the second time we’ve attended a Seven Stars Signature Event in New Orleans, but it won’t be the last.  The main thing New Orleans has going for it is that the events it schedules are unique and reflect the character of the city.  Other venues like Las Vegas and Atlantic City put on parties and shows, but we can go to a party or see a show any time, at any Caesars property.  But how many times do we get an opportunity to ride on a Mardi Gras float?  Or meet an NFL quarterback?  Or have our palm read?  Or pose with an alligator?  Different and unique.  So, kudos to the staff at Harrah’s New Orleans.  You got it right.”

And from another guest:  “The beignets and coffee session was done just as well as the other sessions. There was a four-piece band plus singer.  At one point, the singer led a dozen people around the room in a conga line.  Servers were dressed in outfits similar to Cafe Du Monde uniforms, including white aprons and caps. There were plenty of servers and also a cocktail server who brought out bloody marys or anything else we wanted, very quickly.  The beignets were excellent and fruit salad was also available.”

Suffolk Downs (Massachusetts)

Gambling Law In Conference Committee
The Massachusetts Senate, 24-14, approved casino gambling October 13.  The plan would authorize three “resort” casinos and one slots-only gambling parlor.  The House passed a similar version of the bill in September.  Now the measure is before a joint House-Senate conference committee where lawmakers will reconcile the differences that now exist in the two versions.  Once a final proposal has been ironed out, the legislation will head to Governor Deval Patrick’s desk for his signature.  Patrick has indicated initial support for the plan.

Las Vegas

Great Gift Wrap Up Mix-Ups
This year’s Great Gift Wrap Up will be held from 10 a.m. to 6 p.m. November 10-14 at the Flamingo and December 1-5 at Caesars Palace.  If you feel there’s been some sort of mistake in your points, ask to have someone review your account.  Apparently, for at least the last two years, there have been dedicated representatives who will work with you.  Be sure to bring any documentation, if you have it.

Bill’s  Gamblin’ Hall & Saloon

Get A Free Diamond – Card, That Is
Though owned by Caesars Entertainment, Bill’s Gamblin’ Hall & Saloon, next to the Flamingo and across from Caesars Palace, has its own player’s club.  Normally it would take 11,000 tier credits – earned in a calendar year just like Total Rewards – to get a Bill’s Diamond card; however, Bill’s will automatically upgrade any Seven Stars (or Diamond) cardholder.  The card will be good through March 31, 2012.  Comp dollars, though, can be used interchangeably among all the Caesars Total Rewards properties in Las Vegas.  The catch is that you must exchange your Bill’s comp dollars for a voucher which is good for 24 hours.  Don’t take more than you can use because any unused credits will not be returned to your account.  Conversely, you can use your Total Rewards comp dollars at Bill’s much like Quick Rewards.  No voucher required.

Signing Bonuses
Currently, when you sign up for a player’s card there is a promotion that also gives you five free comp dollars and, after you earn two more, you get a free T-shirt.  You also get a book of coupons good at the 10 Caesars-owned properties in Las Vegas, as well as for some other tours and attractions.  Most of the coupons require some sort of purchase – buy one/get one or “X” percent off your purchase – but one coupon gives you four free balcony tickets to Nathan Burton’s show at the Flamingo.  My favorite is the “free coffee table book” at Michael Godard Art Gallery & Store.  The only requirement is that you must make a $995 or greater purchase of “fine art” at the store.

Free Show Tickets
Another benefit to having the Bill’s Diamond card is that you can get two additional free show tickets every month.  (Check with the player’s card desk to see which shows are available.  Last month they were offering comedians George Wallace and Vinnie Favorito, magician Nathan Burton, Legends in Concert, Human Nature and Frank Marino’s Divas.)  In other words, with a Seven Stars/Diamond card and a Bill’s Diamond card you can double the number of tickets you’re eligible for each month.

Great Gift Wrap Up
Play at Bill’s qualifies for Great Gift Wrap Up points.

Caesars Palace

And The Walls Came Tumbling Down
In an inspired architectural touch, the former Augustus Café has been transformed into Central – full name Central by Michel Richard (shortened to Central Michel Richard at the entrance, and on the menu and cocktail napkins).  [And it’s pronounced “sen-tral”, not “sen-tral”.]  Central’s bar spills into the lobby, and the open floor plan allows lots of natural light to stream in from windows hardly noticeable in the room’s previous incarnation.  See photo below:

[Note the whimsical “stacked plates” artwork as you walk in, as well as the hanging “plates” suspended throughout the room.]  A James Beard Award winner, Richard was one of my favorite chefs during the years I lived in Washington, D.C., when I often dined at Citronelle at the Latham Hotel.  At Central, Richard has created a menu that’s accessible, but filled with French bistro flourishes.  A perfectly cooked pan seared salmon filet came with succotash – but not your grandmother’s corn-and-lima bean concoction.  Freshly sautéed corn kernels and baby limas rub elbows with tiny diced red pepper, onions and fresh herbs.  If fish isn’t your thing, try the crusty filet, moist and medium rare, served with haricots verts.  For dessert try Michel’s Napoleon (big enough to share) or the crème brulee.  At dinner, if you’re lucky enough, ask for one of the best servers I’ve encountered, Laurent.  His French accent will only add to the ambience.  And, unlike the Washington, D.C., branch, Central in Las Vegas is open 24 hours.  However, service at breakfast can be maddening slow – the kitchen seems to be overwhelmed by the crowds, but it’s worth the wait.  My spinach, wild mushroom and Swiss cheese omelet was wonderful, but the menu needs to spell out what’s included with the breakfast entrees.  A gentleman sitting next to me at the bar sent back a practically uneaten order of breakfast potatoes, perhaps not realizing that hash browns (and an English muffin) came with all omelets.  Bargain hunters should try the $17 breakfast that includes three eggs, pancakes, sausage, bacon, ham and potatoes.  Similar to what was served at the Augustus Café, it’s easily enough to share.  Add two $3 cups of coffee, and maybe a glass of OJ, and two people can eat for around $25 – a real deal at high-end casino restaurants these days.

Size Does Matter
Now I know why it’s called Serendipity 3. . .the entrées are large enough for three to share.  I had brunch there last month and was shocked to see how large the portions were.  I saw one $20 sandwich that looked to be almost two feet long.  I barely made it through half of my quiche and salad.  The place is popular, though.  Thanks to my Seven Stars card I was seated in less than five minutes, but others – depending on the size of their parties – were being told of waits as “short” as 45 minutes to as long as 80 minutes.

Information Worth Recycling
Caesars Palace recycles 640,000 gallons of waste vegetable cooking oil a year.

Out With The Old, In With The Old [Homestead]
Opening next month on the site of Neros will be a second branch of the venerable New York steakhouse, Old Homestead.  The other is in Atlantic City, not at a Caesars property, but at the Borgata.

Flamingo

The Show Must Go On
To her credit, Marie Osmond finished her brother’s and her show October 26, then went straight to the emergency room at a local hospital.  “So the allergies went into a bronchitis,” she tweeted early the next morning, adding that it affected her high notes.  Always the trouper, she was back on stage that night.

The Cheapest Free Ticket In Town
Does anyone actually pay to see Nathan Burton at the Flamingo?  A ticket to Divas includes up to four free balcony tickets, and there is a coupon in the Total Vegas booklet given to all new Total Rewards members which also gives four free balcony tickets.

Harrah’s

Who’s, I Mean Whose, Line Is It Anyway?
I never have to worry about finding a misspelling or punctuation error for this newsletter’s monthly feature when it comes to the crack proofreaders who work for Caesars.  A New Year’s Eve invitation from Harrah’s in Las Vegas features this boo-boo:

Jumping The Line
Perhaps taking a cue from the airlines with their à la carte pricing, Harrah’s is now offering “express seating” at its Flavors Buffet.  Those without a Platinum, Diamond or Seven Stars card can pay $5 per person per entry to bypass the line.  Earlier this year Harrah’s experimented with – and subsequently abandoned – an optional additional charge for “premium” liquors and wines served on the casino floor.  [Bill’s Gamblin’ Hall & Saloon (see above) is now pitching the same drink offer.]

Imperial Palace

Divas Las Vegas
For a different sort of “peepshow” (see below), check out Frank Marino’s Divas in the Imperial Theater.  Marino was out – no pun intended – the night I saw the show.  Despite what you might think of the genre, the cast of the show works harder than practically any other show on the Strip – especially the six “boys” who serve as back-up dancers to many of the divas’ solo numbers.  Kudos, too, to the costume and wig designers (and “manufacturers”).  Some of the divas are more iconic than others, but it depends on your generation.  I found it easier to relate to a Dolly Parton, a Liza Minnelli, a Cher or a Bette Midler, but, then, I’ve never seen Rihanna in concert.  The music – all soundtracks of the original singers – is overamplified and I could do without all the prerecorded applause, but the show is very entertaining and something you probably won’t see in Topeka – though Atlantic City has its own impersonator show over at Resorts.  And there’s definitely more skin showing than Peepshow – all of the male variety, with much of it masquerading as “female”.  The biggest question is how the Cher impersonator slips into that skin-tight costume and where does he. . .oh, never mind!

The Most Expensive ‘Free’ Ticket In Town
A ticket to Divas also includes up to four “free” tickets to Name That Tune which plays during some afternoons (and one evening) in the same theater.  However, read the fine print, and there is an additional $15.71 “box office fee”.  It’s not clear if that’s per ticket, or for the entire order.

Planet Hollywood

A Peak At Peepshow
Hey, it’s been running for more than two years, so who am I to judge, but I just don’t understand the success of Peepshow.  [It’s certainly a step-up from the old burlesque show in Toledo, Ohio, that my fraternity brothers and I sneaked into back in the 60s – not that we were underage, we just didn’t want anyone to know we were that desperate for cheesy entertainment.]  Peepshow currently features former Hugh Hefner girlfriend Holly Madison; she’s certainly attractive enough, but her acting, dancing and singing talents leave much to be desired.  In fairness, I don’t think those were the “talents” that got her the job.  Much of the singing – mostly by others – was unintelligible, the “choreography” pretty pedestrian and the music too loud; again, I don’t think that’s what audiences are going for – at least the guys.  But, hey, the tickets were free and I felt a certain obligation to check it out.  Has anybody else seen the show?  Comments?

Atlantic City

Caesars, Union Hope To Avoid Strike
Local 54 of UNITE-HERE union has reached a tentative contract agreement with the four casinos owned by Caesars Entertainment Corp.  Terms of the three-year agreement with will not be publicly released until after the union members vote on it November 1.  If approved, the agreement ensures there will be no strike at Bally’s, Caesars, Harrah’s Resort or Showboat.

Pier Shops Purchased At Auction
Lenders paid $25 million – plus $1 – to purchase the Pier Shops.  Look for more mid-price stores to replace – or at least co-exist – with the mall’s current high-end tenants such as Louis Vuitton.

Now You See Them, Now You Don’t
Following a carjacking in September that left a man dead and a woman injured, but only nine days after law officials introduced the plan, Atlantic City’s Mayor prohibited police from patrolling casino parking garages.  He said that the city government’s responsibility is to its residents “first and foremost.”  To maintain their confidence, public-safety agencies must stay visible and respond quickly, he added.  Shortly, thereafter, police went back on patrol in casino parking garages, against the wishes of some members of local law enforcement and against the orders of the mayor, but based on a decision by the
Atlantic County Prosecutor, and with the support of New Jersey’s Governor Chris Christie.

Match Game
Caesars Entertainment matched a $5,000 donation to the Community FoodBank of New Jersey.  The original contribution was from employees – called the HERO team – who conducted various fund-raising activities.  HERO stands for Helpful Employees Reaching Out.

Comps Declining or Increasing In Atlantic City?  It’s All In The Numbers
If you think your comps are declining, the New Jersey Division of Gaming Enforcement has the statistics to prove it – though the “real story” is that they’re not.  Confused?  Read on.  Figures show that the 11 Atlantic City casino hotels spent about $1.3 billion for comps in 2010, down from $1.4 billion in 2009 and $1.5 billion in 2008.  Now comes word that Atlantic City’s casinos are becoming more generous with their giveaways as gaming competition has grown in Pennsylvania and other surrounding states.  But back to that “’real story”: Comp spending as a percentage of gross gaming revenue has increased, meaning that the casinos are actually giving more.  Measured as a percentage of total casino revenue (gaming and nongaming sources), the rate of comps in Atlantic City rose from almost 26 percent in 2006 to 27 percent in the first six months of 2011.  Gaming analysts, though, argue that, while the upward trend in comps may be good for customers, it’s bad for the casinos and their bottom line.

Caesars

CSI: Atlantic City
Police and emergency medical personnel responded early last month to reports that a person had jumped from Caesars.  Police closed part of the street with yellow police tape by 10 p.m.  In the enclosed area there was what appeared to be a body covered with white sheets.  It was wrapped in blue tarp and removed from the scene on a gurney at about 10:30 p.m.  Atlantic City firefighters arrived five minutes later and cleaned the area with bleach and water.  In order to pass through the area, pedestrians walking along South Arkansas Avenue were instructed either to turn around or walk through the Caesars parking garage.

Homeless Shelter
With the weather getting colder in the East, the homeless once again are beginning to take refuge inside Atlantic City’s casinos.  A popular haven is the large area inside the exit/entrance around the corner from the Racebook/Keno area on the first floor.  Despite the fact that the doors on Arkansas Avenue are locked from the inside, it doesn’t take a cat burglar to figure out the way in – or you just wait patiently until a customer or employee exits.  Perhaps Security could patrol this area on a regular basis.  One afternoon last month I spotted a guy sprawled out on the floor against the back wall, but I couldn’t find anyone to do anything about it.

Morton’s Steakhouse Offers Early Holiday Gift
If you’ve been wanting to try Morton’s, but were put off by the 2:1 comp dollar policy, give it a try between now and December 24 when comps will be accepted on a 1:1 basis.

Harrah’s Resort

 Water and Blackjack Combo Gives ‘Card Sharks’ A New Meaning
Harrah’s Resort has added two blackjack tables inside its dome-covered pool and entertainment complex, becoming the second Atlantic City casino to expand gambling into traditionally nongaming areas.  Days after Tropicana Casino and Resort won state regulatory approval to put slot machines and electronic table games inside The Quarter shopping center, Harrah’s filed paperwork with the New Jersey Division of Gaming Enforcement to transform The Pool complex into a gambling attraction.  Don Marrandino, Caesars Eastern Division president, said, “There are at least five casinos in Vegas that have blackjack by the pool.  I think we should take learnings from there and use it here to make things more unique.”  He added, “Stay tuned.  We’ve got a few things up our sleeve.”

Harrah’s Chester (Pennsylvania)

A Not-So Welcome Reception
Patrons entering the building from the first floor garage or front door valet are too frequently greeted with the site of men and women sleeping, reading and eating, often with their – sometimes shoeless – feet propped up on tables.  There’s nothing wrong with having a place for folks to wait for a bus, or for non-gamblers to read a book while their spouses hit the slots, but these people are taking advantage of the situation.  Security needs to patrol the area more frequently, and some “No Loitering”, “No Sleeping” and “Keep Your Shoes On” signs need to be posted.

Getting To Chester Without Going Through Chester
Driving to Harrah’s from the south via I-95 just got a little easier.  You now can take Exit 4 (Commodore Barry Bridge/New Jersey to East 322 and 291).  Don’t go across the bridge – that will drop you off in New Jersey, but take the first exit (Chester Waterfront PA291) and turn right at the bottom of the ramp on Second Street (PA291).  (A sign will direct you to Eddystone.)  Harrah’s should petition for a sign to direct folks to the casino.  It’s a little confusing if you don’t know that the casino is just before Eddystone.

General

How The Grinch Stole Birthdays
Oh, for the days when you got a chocolate cake delivered to your house, or some free play, or maybe even some comp dollars.  As many of you know, the birthday gift du jour is now bonus Base Rewards Credits – I got offered up to 5,000.  Wow, 50 comp dollars – assuming I want to invest up to $25,000 in slot play on one day during the last three months of the year.  As I wrote before, this is like having your best friend tell you to go out and buy a birthday present at your own expense, but he/she will gift wrap it for you for free.  And, considering these are Base Reward Credits (that count toward your tier status), those who have birthdays earlier in the year really get the most value.  By October (or even July), if you’ve already achieved Seven Stars status, it really doesn’t do you much good – unless you’re going for one of the Signature Experiences.  Even then, by October, November or December, many players already have surpassed the 125,000 mark.  Caesars, please rethink this birthday “gift” next year.  Considering how generous competing casinos are with everything from cash and comp dollars to free play and “real” presents, this is pretty pathetic.  You want to recognize my birthday by asking me to invest more money on the off-chance I am going to win, just so I can get a few points and comp dollars?  I don’t think so.  [By comparison, Dover Downs in Delaware – where I play a fraction of what I play at Caesars casinos – gave me $200 in free play, good the entire month of November.  And the best gift?  Good all during November, Aria in Las Vegas – where I’ve never even played! – is giving me three nights in a corner suite, $700 in free play, and a $450 food and beverage credit.]

Seven Stars Discount Discontinued
The 15 percent Seven Stars discount on gift cards sold through the Total Rewards Catalog has been discontinued, effective last month.

Great Race Credits
Looks like Caesars was right on schedule.  Messages boards are buzzing and e-mails are being exchanged about the Rewards Credits everyone earned with the Great Race promotion.  Caesars said the bonus credits would be added by October 31, and they were!

Survey: Old vs. New Slots?
Once again, it’s a draw.  Slot players were almost evenly divided as to whether they stick with the same machines, or tire of the old and search out the new.

Survey: 125K+ Players
Looking over the choices for 2011-12 Signature Experiences, there doesn’t seem to be much logic in what they include for the amount of play required.  If you could design some new Experiences for 2012-13, what would you suggest?  Which of the current experiences would you eliminate?  How about an à la carte option that would allow you to assemble your own personal experience?  Send me an e-mail (sevenstarsinsider @ gmail.com ) and I’ll share your thoughts – anonymously, of course.

Darryl D. McEwen, Publisher
Seven Stars Insider

Photo: Pulse of Las Vegas Blog

Seven Stars Insider – October Edition

Here’s the latest edition of Seven Stars Insider.  This is an easy read and an excellent resource for Harrah’s players.  Head over to Seven Stars Insider to sign up for the newsletter.  There is lots of information in this edition, as usual, so read on for all the goods.

Harrah’s Ak-Chin (Phoenix)

Free Food and Drinks
Seven Stars cardholders get two free buffets every day, as well as additional complimentary cocktails and appetizers in the Diamond Lounge. There is no Seven Stars Lounge, but the Diamond Lounge opens at 2:30 p.m. daily. Sunday through Thursday, the lounge is open until 9 p.m., on Fridays and Saturdays it remains open until 11. Seven Stars cardholders may bring up to three guests and get up to eight free drinks and two appetizers daily; Diamond cardholders may bring just one guest and get four drinks and one appetizer daily. According to Ak-Chin’s Web site, the appetizers are large enough for two to share.

Harrah’s New Orleans

Signature Event Web Site
With the first weekend event beginning October 6, someone should check out the website . It’s nearly impossible to read. The color needs to be darker. It’s the same with the Seven Stars Signature Experiences online booklet:

Tunica

Buffet of Buffets Concept Expands
Joining Las Vegas and Atlantic City, the Buffet of Buffets in Tunica includes the Paula Deen Buffet at Harrah’s, the Village Square Buffet at the Horseshoe and the Big Kitchen Buffet at the Roadhouse. I’ve gained five pounds just writing this paragraph!
Lake Tahoe

Signature Event Gets Rave
I’m always pleased to publish positive feedback, so I was happy to receive this e-mail from a couple who attended the Seven Stars Signature Event in Lake Tahoe: “This was our first Seven Stars Event and it was thoroughly enjoyable. Everybody bent over backward to see to our needs. Even when there was some confusion (poor signage, conflicting directions, lack of sufficient limos) upon arrival at the Reno airport, it was more than made up for by the hospitality of the hosts and the beverages and snacks on the bus to Lake Tahoe. We stayed at Harrah’s Lake Tahoe and the room was very good, the hotel clean, and the service superb. Meals were superior and the lounge provided an out of the way escape from the hustle and bustle of the casino. We took the cruise on the lake and it was a delightful afternoon. All in all, this experience provided incentive for us to maintain our Seven Stars status. Kudos to the Harrah’s/Harvey’s staffs at Lake Tahoe for a great job.”

Las Vegas

Linq To Link Imperial Palace and Flamingo
Work has begun on The Linq, a $550 million outdoor retail, dining and entertainment district patterned after The Grove in Los Angeles and anchored by the world’s tallest observation wheel. In addition, the Imperial Palace will be rethemed and renovated with a new facade, porte cochere, and hotel reception area. The casino also will be renamed; Caesars is currently leasing that name, and the lease expires next year. The project will be built along a private street that separates the Flamingo and Imperial Palace starting at the Strip and heading back to Audrie Street and Ida Avenue, which will be converted from public to private streets. The Linq’s centerpiece is the 550-foot observation wheel, dubbed the Las Vegas High Roller. The structure is nine feet taller than the Singapore Flyer and 107 feet taller than the London Eye. With 28 enclosed transparent sphere cabins that hold up to 40 passengers each, the wheel can transport an estimated 2,240 passenger per hour. It will take 30 minutes to make one revolution on the wheel. Caesars executives say they anticipate charging less than $20 per person to ride the observation wheel, and the first riders are expected to board sometime in 2013. In addition, the Linq will have 30 to 40 retail, dining and entertainment attractions in a 200,000 square foot open-air marketplace. About 70 percent of the mix will be restaurants and bars. As part of the project, the Flamingo will receive a new pedestrian entrance that connects the casino with The Linq and the current O’Shea’s will be demolished, with a new location to be rebuilt about 150 feet to the east within the rebranded Imperial Palace.

Fast Cash Math Error
Maybe I’m the one who should go back to school! At least for some math lessons. Last month I noted that Fast Cash tickets are now valid for 180 days – “two months longer than before”. Make that five months. Previously, tickets expired after 30 days; you now have six months. Sorry for the confusion!

What’s Next? Unlimited Purchases In Caesars Gift Shops?
After binging at the buffets and being entertained by your fill of shows, now you can party like a reality star. Skip those long lines with the new All Night Pass that gets you into Pure Nightclub at Caesars Palace, Chateau Nightclub at Paris, Gallery Nightclub and Pussycat Dolls Burlesque Saloon at Planet Hollywood, Crown Nightclub and VooDoo Rooftop Nightclub at Rio, and Carnaval Court at Harrah’s. Price is $44.99 for Total Rewards cardholders ($49.99 without the card). Blackout dates apply and there are other restrictions – like being young, thin, gorgeous and well dressed (just kidding about those, but there are “other restrictions”).

Caesars Palace

Video Poker vs. Penny Slots
I’m not a video poker player, but one reader reports that the casino seems to have replaced a number of $1-$2-$5 VP machines with penny slots. The 20-year Caesars Palace veteran writes that, if the trend continues, he’ll take his Seven Stars card – and his play – elsewhere.

Flamingo

Buffett of Buffetts: Slot Machines In Paradise (or is that, ‘Pair Of Dice’?)
The new “Jimmy Buffett’s Margaritaville Casino” inside the Flamingo is scheduled to be open by the time you see this. You can read all about it, and view some artist renderings. Grand opening events (in the form of street parties) will be held October 15 and 22 – coincidentally, the same dates Buffett is performing at the MGM Grand Garden Arena. (By the way, this cleverly disguised “Pulse of Las Vegas Blog” is produced by Caesars Entertainment. At first glance, you’d think it was written by some opinionated self-appointed “hack” – like me! – but it’s actually a great promotional tool for the Caesars properties in Las Vegas.)

Atlantic City

Hide and Go Shrimp (and other rumors)
In any environment where stakeholders aren’t kept up-to-date, rumors become rampant. [If either of these rumors turns out to be true, you heard it here first (or second).]

For example:

· Shrimp cocktail is going to disappear from the menu at the Diamond Lounges – at least during the week and continuing through Memorial Day weekend. Considering that those shrimp are the centerpiece of the promotional campaign justifying the 10 comp dollar per person charge for certain players, it would seem like an unwise decision.
· The charge for Diamond Lounge admission is going to increase to 15 comp dollars per person. Doubtful. That said, in my opinion, the food quality in the lounges continues to deteriorate – or, at the very least, is inconsistent. Yes, there are more entrée choices, but nothing very interesting or well prepared. A lunch last month at Caesars was practically inedible. Grilled chicken breasts were overcooked and dry, “pizza” was topped with an overwhelmingly strong barbecue sauce instead of tomatoes, and an interesting individual serving of eggplant parmesan would have been fine if it had been hot. Then, a week or so later, they were carving the juiciest, most tender turkey breast I’ve ever had. Go figure! [By the way, my offer to host any Caesars executive for a free meal at the Borgata’s Amphora Lounge still stands. Now that’s a player’s lounge that knows how to treat its customers!]

TR Insider Insight
Caesars seems to be suffering from a multiple-personality disorder. . .and it’s passing it on to some of its customers. I guess it’s not enough that I am a Seven Stars cardholder and – after one overnight visit to the casino – a member of the Harrah’s Joliet General Manager’s Club. According to an invitation I received, I now have “The Exclusive Access Of A TR Insider”. To maintain this status, all I have to do is earn a minimum of 7,500 Base Reward Credits® every quarter. How am I going to benefit from this? “From October to December [I’ll] have access to special events at Caesars, Harrah’s Resort, Showboat and Bally’s Atlantic City. [Caesars has] created private sweepstakes, unique parties, select promotions and tournaments for our TR Insiders.” Gosh, sort of sounds like what I’m getting with my Seven Stars card. In all seriousness, this TR Insider is just another variation of the General Manager Clubs I wrote about last month. It’s a way for Caesars to recognize those players who earn more than the 11,000 tier points required for Diamond, but not enough for Seven Stars – yet, apparently, Seven Stars cardholders are included in the fun. To get an initial invitation, players had to have earned 7,500 tier points from April 1 through June 30. But, back to that invitation, why did everyone receive it just about a week prior to the Welcome Reception? Even several hosts I spoke with weren’t aware of this program until they received an e-mail around September 10 – again, just a week before the inaugural event on September 17. And, while it’s pretty obvious that the “TR” refers to Total Rewards, a Google search on “TR Insider” brings up articles on insider trading within Tootsie Roll Industries. [TR is the New York Stock Exchange trading symbol for Tootsie Roll Industries.] And, finally, there’s that pesky grammar problem Caesars has. It reared its ugly head in the invitation’s message from Regional President Don Marrandino: “As a member of our brand new TR INSIDER loyalty club, I personally invite you to indulge in the many exciting and exclusive events we have planned for you.” I think he meant to say something like, “Welcome to our brand new TR INSIDER loyalty club. I personally invite you to indulge in the many exciting and exclusive events we have planned for you.” [It’s not Mr. Marrandino who’s a member of the club.] It’s a common error, but I expect better from Caesars.

So, how was the Welcoming Reception? Those who attended the 5 p.m. dinner reported extraordinarily long lines to register, to get a cocktail and even to enter the ballrooms. [The event was so well attended, it had to be moved from its original location in Bally’s Traymore Ballroom to separate concurrent dinners in the Ocean and Grand Ballrooms.] I inadvertently avoided the long registration line by meeting some friends who attended the early dinner. Registration remained open after the 5 o’clock dinner commenced, and continued through the start of the second, 8 p.m., dinner. I also avoided the long lines at the bars during the cocktail hour by having drinks in the nearby Diamond Lounge – at least it offered a place to sit down, and some pretzels and shrimp to nibble on. And, while a lot of folks were not happy with fish as one of the entrées, I thought the sea bass and its accompanying petite filet mignon were perfectly cooked. As a matter of fact, the staff at Bally’s needs to be commended for serving nearly 3,000 people in two back-to-back seatings. What the folks at Caesars missed, though, was the opportunity to fully explain the benefits of this new loyalty program. Guests to whom I spoke did not seem impressed with what they would get for their play; many of them said they weren’t really sure why they were there because they rarely earn more tier points than the basic 11, 000 to qualify for Diamond. It will be interesting to see what this first quarter offers us new TR Insiders. Also, don’t be surprised if this isn’t the first step to qualifying (and requalifying) on a semi-annual basis, i.e., every six months, for tier status. Caesars executives have discussed this in the past; Golden Nugget and Resorts already operate on this system.

Diamond Lounge Passes
There was lots of head-scratching last month when many Seven Stars and high-level Diamond cardholders received coupons for free admission to the Diamond Lounges at any of the Atlantic City casinos. Since they receive free admission by virtue of their level of play, why waste money printing and mailing the coupons? Many of those who don’t qualify for free admission were surprised to learn that the coupon was good for just one person, and not the cardholder and a guest. All in all, a little confusing.

Buffet Of Buffets Policy Change
You may not have noticed the small print addition to the signs, but you now can use comp dollars to pay for the Buffet of Buffets. Previously, this was an all-cash deal.

Mail Pattern Boldness
It makes no sense: Early in September I received my booklet of October offers from Bally’s, but on September 14 I received an offer for a giveaway three days later at Caesars on the 17th. It turned out that I already would be there because of the TR Insider dinner (see above), but it seems like Caesars is cutting it close with their mailings. Considering the huge attendance at the TR Insider dinner, apparently, short notice is not a problem for lots of people. A week later, though, I noticed an invitation on my Total Rewards Web site for a Boardwalk Empire dinner (see below). That invitation never arrived in the mail. Lesson: Check the Web site periodically.

Free Parking – ID May Be Required
The Seven Stars/Diamond Express lanes seem to be closed more frequently at Caesars self-parking lots. As a matter of fact, be prepared (but not always!) to show ID when you exit. I’ve also heard reports about ID checks at Harrah’s valet. In fairness to Caesars, my guess is that too many people are “sharing” their player’s cards, or players (and employees) trying to save a few bucks are savvy enough to pick-up discarded cards in the casino, realizing the monetary value of the complimentary parking. ID is required for practically every other transaction involving your player’s card, so why not parking? Caesars, just be consistent, so we all can be prepared. For us guys, it can take a while to unbuckle our seatbelts, fish out our wallets and take out our driver’s licenses – further slowing the exit process. (Borgata and Taj Mahal often require ID, too, but, like Caesars, they are not consistent.)

Police Patrolling Parking Garages
Police are now patrolling casino parking garages after a carjacking last month left a man dead and a woman injured. The announcement was made shortly before the last of the three suspects in the carjacking at Trump Taj Mahal Casino Resort’s parking garage made his first appearance in court. The attack was the second at the Taj Mahal garage in 16 months. It brought the issue of casino parking garage safety to the forefront.

Bally’s

Photo-Op-Oly
Despite all the warning signs, lots of children (and adults!) are climbing all over the giant Monopoly game pieces at the Boardwalk entrance to Bally’s. If this display really does pose a danger, then Bally’s needs to put some sort of fence around it or post a security guard out there to monitor it. All the disclaimers in the world aren’t going to stop some angry parents from filing a lawsuit when their kid falls and breaks an arm.

Nanking Opens Seventh Location
Formerly Red Pearl (and formerly Mr. Ming’s), Nanking is now open and offers a unique fusion of Indian, Thai and Chinese cuisines. Another “non-chain” chain, Nanking also has locations in Jersey City, as well as Times Square and Long Island.

Caesars

Sound Decisions Mar Otherwise Flawless Evening
For a party celebrating the premier of the second season of HBO’s Boardwalk Empire, the Palladium Ballroom could not have looked lovelier – hundreds, no make that thousands, of red carnations punctuated the room in arrangements high and low, and in “kissing balls” suspended from elaborate candelabra. Complementing the elegant florals were rich red and gold fabric panels suspended around the perimeter, as well as other large set pieces – all contributing to the look of a 1920s supper club. The menu, while simple, included “classics” like Waldorf salad, and filet mignon “Oscar” (crabmeat, asparagus and hollandaise sauce). The chocolate dessert was so rich, all I could handle was a couple bites. But the music! Does Caesars employee health plan not cover hearing tests? Since everyone else at my table was too embarrassed to say anything, I spoke to no less than three people – including the woman who supposedly was in charge of the event. I even followed her as she talked to the sound engineer, but, still, the music was deafening. You couldn’t hold a conversation with the person sitting next to you, let alone anyone else at your table. Even the bartenders were complaining because they couldn’t hear anyone’s order. And why a band – excellent as they were – playing all contemporary music? How much more appropriate it would have been to feature music from the period. Ironically, as I was leaving the casino, I spotted that perfect band, playing to passers-by in Caesars lobby. Sadly, no one could have cared less.

Wipe Out
Someone is spending way too much time watching TV. When I went to check-out of my room last month, I noticed that there were no numbers on the remote:

Chew The Fat – Or The Nonfat – With A Chef
It would have been nice had someone told us in advance, but from 6 to 7 p.m. on Friday nights the Seven Stars Lounge has been featuring – and will continue to feature for the first two Fridays this month – celebrity chefs mixing and mingling with customers, as well as preparing special dishes. From 6 to 11, the kitchen also serves menu items selected by the chef du jour. On October 7, you can meet Chris Scarduzio (of his namesake restaurant at Showboat, as well as Mia at Caesars and Table 31 in Philadelphia); October 14, Chef Jerry [Longo] from Café Longo in Providence, R.I., will appear. There’s a large sign around the corner from the Diamond Lounge near the circular elevator leading to the top floor, but, unless you happened to be walking that way, you’d never know it was there.
And, Speaking Of The Seven Stars Lounge. . .

I’m happy to report that things have improved immensely at the Seven Stars Lounge. Maybe it was because it was Friday night, maybe it was because of the aforementioned celebrity chef feature, but the place had a certain vibe it had been missing. My server Chris was as professional as anyone working at a first-class gourmet restaurant and, I understand you can finally get a bowl of mixed nuts at the bar! The seating situation is still the same, and I didn’t get to check if the bartenders are now serving food. And, yes, and there are still those tiny portions, but, folks, these Seven Stars Lounges were never meant to be a substitute for a “real dinner”. If you want a more substantial meal, head down to the Diamond Lounge or go to a restaurant.

‘R’ You Seeing What I’m Seeing?
Either they changed the name of the Centurion Tower, or someone in Caesars sign department doesn’t know how to spell. (This is a two-sided sign, and it’s the same on the other side.)

Up, Up and Aware – Not!
The last weekend in September only three of the six elevators in the Centurion Tower required a room key to access a guestroom floor. I’m still not convinced that requiring a room key does anything to improve security – especially since, as long as one person inserts his/her key, everyone else can punch away at the floor buttons. It’s especially annoying if you have a bunch of packages in your arms and can’t get to your key – and that’s always when you’re the only one in the elevator!

Harrah’s Resort

No Longer Seeing Reflections
By the end of the year, the BR Guest Hospitality folks will gobble up yet another dining area in a Caesars-owned casino. Promising a quick turnaround during the month of December, Sammy D’s – I hope I got that correct – will open in the space currently occupied by Reflections. Watch for more details.
Harrah’s Chester (Pennsylvania)

‘Royalty’ For Loyalty
A mailing announcing this month’s “King and Queen of Chester” promotion begins with, “Here Ye, Here Ye”. I think the writer meant, “Hear Ye, Hear Ye”. Also, despite the concluding well wishes for “Maidens”, I assume the promotion is open to married ladies, as well.

Bring Your Coupons!
You no longer can use the excuse that your free play coupons got lost in the mail, your dog ate them, or you forgot to bring them. To its credit, Harrah’s won’t issue replacements. Apparently, too many people were taking advantage of the previous system (including a former employee – see below), frequently causing long lines at the Total Rewards desk.

Watch Your Coupons!
An employee allegedly rewarded himself with more than $20,000 in free play coupons, according to Pennsylvania State Police. The suspect was caught stealing $4,320 in coupons, and later admitted to stealing about $16,000 more since February, according to a state police press release. The incident occurred one Saturday last month about 1 a.m. and was captured on surveillance video. The suspect reportedly told authorities he gave the coupons to another, unidentified person. He was arrested and charged with theft and related offenses. An investigation by Trooper Christian Picard is continuing.

Here Yesterday, Gone Today
The complimentary appetizer for Seven Stars cardholders and their guest(s) is no longer being served at Temptations Buffet; however, certain eligible purchases at Club Cappuccino entitle cardholders to a complimentary non-alcoholic beverage. Also, End Zone is currently offering Seven Stars and Diamond cardholders a chance to play “Plinko”. You may get $1, $5 or $10 off your check – then, again, you may get nothing, but it’s a fun way to begin your meal.

General
That’s Harrah’s – With Two Rs
Browsing through the Total Rewards online catalog, I discovered this little blunder:

Maybe they could use that extra ‘R’ from the misspelled Centurion Tower sign at Caesars in Atlantic City.

Hats Off. . .
It’s happening everywhere, but I am tired of seeing gentlemen (and I use that term very loosely) wearing hats and baseball caps indoors – particularly in restaurants. Caesars could do all of us a big favor by posting signs at the entrances to its restaurants, buffets, and Diamond and Seven Stars Lounges telling men that hats must be removed before entering. And, while they’re at it, ban cellphone use – or at least ask that they be set on “vibrate”; then require guests to take their calls outside. It’s unlikely that this will happen, but we can hope.

Playing A Round
The complimentary quarterly rounds of golf at the Atlantic City Country Club are only for Seven Stars cardholders whose “home casino” is located in Atlantic City or Harrah’s Chester. Those Seven Stars cardholders from outside that area who might be planning a trip to Atlantic City should contact a host, though. Especially if it’s off-season, a complimentary golf outing may be arranged. And, unlike the monthly spa credit at the Grand in Biloxi, Miss., the quarterly spa credit in Atlantic City is available only to “locals”.

David Norton Update
According to LinkedIn.com , David Norton, former senior vice president and chief marketing officer at Caesars Entertainment, is now managing director of David Norton Consulting in Las Vegas. The company is “[e]ngaging with several world class clients on marketing activities including loyalty, CRM, technology, org design and performance management, sales teams, Branding and digital and emerging channels.” CRM is “customer relationship management”; “org design” refers, I assume, to organizations; but “Branding” has nothing to do with cattle.

Harrah’s Message Board
Not sure how many of you are aware of this message board:

harrahscasinos@yahoogroups.com. (ED: This is not a URL)

Several months ago I signed up just to monitor what folks are saying and to pick up a tip or two. Last month I responded to the group when someone asked details about cruise certificates he wanted to “purchase” with Reward Credits from the Total Rewards Catalog. The poster said he couldn’t get the details he required either by asking his host, the Total Rewards Center at his home casino or casino marketing. Here’s an excerpt:

Maybe I am not aggressive enough, but I have asked more than one host at more than one property. They refer me to Total Rewards who then refers me to casino marketing who then refers me to either NCL or back to the host. At the end of day no one seems to be able to tell me anything and I am tired of going in circles. I am not sure how I can force my host to investigate. The one host who offered something up framed it in “my understanding is” which does not help at all. I’ve lost a decent chunk of change to [Caesars] earning my Rewards Credits. It is really frustrating that it is so difficult to find out what I am actually purchasing with those credits. Computers lack a lot of the specs I am interested in. I have no idea what I get with the cruise certificates and what the restrictions are. Please, find a way to provide more information about the items in the catalog. At least having an Internet portal with more information would be very helpful.

While I didn’t mean to be rude, I politely suggested that these message boards [or this newsletter, or the Seven Stars Insider Web site, for that matter] are not the place to get “official” answers to questions about Total Rewards, Rewards Credit purchases, rules for the Great Race, etc. I further suggested that players need to tell their hosts that “I don’t know” is not an acceptable answer. “Rather than use hosts as glorified secretaries to book your hotel and dining reservations,” I wrote, “let them do the legwork and research, then get you an answer in writing.” Once again, as I’ve written in the past, Caesars needs a dedicated toll-free phone line for its Seven Stars (and Diamond) cardholders.

Survey: Old vs New Slots?
Slot players, are you “addicted” to one or two machines, or do you get bored after a while and search out the latest additions to the casino floor? I had an interesting discussion on this topic recently, and thought I would informally poll readers. Send me an e-mail (sevenstarsinsider@gmail.com ) and I’ll share your thoughts – anonymously, of course.

Darryl D. McEwen, Publisher
Seven Stars Insider

Photo: Pulse of Las Vegas Blog