M Life
Vegas Tripping noted last week that MGM Resorts International was delaying the arrival of, MLife, their new players club in Las Vegas.
The club, which has already been implemented at MGM Grand Detroit, Beau Rivage and Gold Strike Tunica was originally planned to make its way to Las Vegas in the 4th quarter of 2010. As of this week, the M Life website predicts “early 2011” as ball park date for its debut.
Well, that’s lame. MGM’s forray into mass marketing a la Harrah’s Total Rewards will have to wait. Postmen across the nation are stoked.
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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.
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