There’s No Gambling In The New Las Vegas
Remember Las Vegas when you were a kid? The glitz, the glamour, the gambling? Well, unfortunately, that’s not Las Vegas today.
The new commercial from the Las Vegas Convention and Visitors Authority (LVCA) has shows absolutely no gambling or casino at all. This is the New Las Vegas. (This is not the New America, thankfully.)
This kind of ad should come with little surprise. Gambling has been less of a revenue source for casinos every year for the past 20 years or so. There hasn’t been much, if any, gambling shown in recent ads for MGM Resorts or Cosmopolitan, for example.
The LVCA tells CalvinAyre.com that the exclusion wasn’t planned but that’s probably not true. Casinos have been marketing themselves as all-purpose hotels (that may or may not have gambling) for the past few years. After all that’s what has been generating increased revenue from younger customers.
This commercial doesn’t make me want to visit Vegas. That being said I’m not the person they’re targeting with this ad and it’s probably not an awful commercial . What do you think?
Latest posts by Marc (see all)
- M Resort Spa Casino Celebrates Reopening and Announces “No Resort Fee Summer” - June 25, 2020
- Station Casinos to Celebrate America’s Independence with a Fireworks Spectacular at Red Rock Resort and Green Valley Ranch Resort - June 22, 2020
- Sahara Las Vegas announces launch of table game reservation system - June 16, 2020