John Unwin, CEO of Cosmopolitan of Las Vegas, did a sort of strange interview with Bloomberg last week. He was lobbed some softball questions about Las Vegas before being asked about Atlantic City, a market he’s never worked in. Since the Cosmo or any of his previous jobs have no connection to Atlantic City he seemed very lost. That part of the interview was a bad look for Unwin and Bloomberg.
The softball questions surrounded why Las Vegas is in such good shape. One of the interesting bits of information from this interview is that the median age of the Las Vegas customer has gone from 50 To 44 in the past two years. That’s a huge drop.
The large decrease in median age makes sense when you look at all of the new properties and club openings. As the reinvention of Vegas continues it seems as though that median age will continue to fall.
After G2E it seems as though all marketing focus has switched to millennials. If there is any success with this group of consumers the median age of the Las Vegas customer will continue to surge downward rapidly.
If you feel old when you’re in Vegas today get ready to feel really old in a couple of years.
You can see the complete 5 minute interview below for more information and context.
Well, last week www.grandbazaarshops.com went live with less information than Vegas Chatter had been reporting. At least they have nicer renderings then this.
Bally’s Grand Bazaar Shops is going to be 175 glorified flea market booths set up in front of Bally’s. I envision this to be like a less forced Harrah’s Carnival Court since you can walk past it if you don’t want to deal with the people shopping.
Caesars Entertainment has decided that low brow temporary shopping is the right way to monetize the space between the Bally’s casino/hotel and the street. Some companies may have looked into a long-term infrastructure expansion of the building but that’s probably not possible when you’re saddled with huge amounts of debt.
The Grand Bazaar Shops may not be the best way to expand Bally’s to the street but it should work for the typical Vegas tourist and typical Caesars customer who is your average American consumer. They’re not looking for anything too fancy. In Vegas they buy the cheapest booze they can find (usually in the ugliest containers they can find) and playing the cheapest games in the casino.
The average Caesars customers are not the same people staying at Wynn or The Venetian or Cosmopolitan. Instead of elevating Bally’s by making a beautiful property, Caesars has decided to meet their customers at their spending level. A flea market may not be the worst idea – for Caesars and Bally’s. It’s a different story for me.
Bally’s has been my go-to for cheap gaming in that area of the Vegas strip. When friends walk into the Cosmo on a Saturday night they see $25 blackjack minimums and say they want to go somewhere with lower minimums. Planet Hollywood and Paris are usually too crowded for a few people to get in on a game but Bally’s usually has room. They don’t care that they’re playing 6:5 blackjack, they just want to drink and gamble.
Two weeks ago I loved the idea that Bally’s would be renovating the South Tower into the Jubilee Tower.I’m less excited about Bally’s today. The renovations should be cool but non-gaming entities invite families. I’m not sure I see myself wading through the families buying cheap Vegas swag just to get to my hotel room or to play $10 6:5 blackjack. I’d rather deal walking through their broken people mover than mass of humans.
This week I wrote about the average Vegas tourist and the gambler for Against The Number. I’m the latter. Even as a tourist I was never a tourist. That’s just not my thing. I’m also not a shopper. I have amazon if I want to shop. Non-gaming attractions bring families and tourists alike. I don’t need to deal with their derpy derping on my way into the casino.
My Vegas Strip Mall is full of casinos, not shopping. Downtown Vegas may be crowded but it’s seems like there’s not a day that goes by where it doesn’t seem more and more like my kind of strip mall.
Palms Springs, CA just launched a new, funny, advertising campaign aimed at Las Vegas. I love Las Vegas, but I also like to laugh.
This is an interesting campaign as I didn’t realize there was any kind of animosity or rivalry between the two cities. It makes sense now that I thinking about it, but they both seem very different to me from my previous travels. I also didn’t go to each city expecting or wanting the same thing.
This campaign itself is a little punchy, while being dressed up with a classy looking layout. It’s an interesting contrast in tact as the design is clearly aimed at the high end leisure traveler, while the headline/punchline is aimed at a younger end of that market
I also suspect the target is likely female and a looking for a quick weekend getaway from LA.
If you’re a rich LA girl where would you rather go for a weekend getaway? I’m not sure I see this actually bringing Las Vegas visitors to Palm Springs, but this is an interesting approach by Palm Springs and it clearly has people talking.
Damn, that’s slow drive across the Las Vegas strip in traffic gets billed at $30 per hour!? I’ve never realized that before. Thankfully insane cab fees are going to be reviewed next week.
When cabs slow to less than 12 mph, wait time is assessed at $30 an hour, or 20 cents for every 24 seconds the cab is stopped or running at the low speed.
Another major issue being looked at next week are “long hauls” from Mccarran Airport to strip hotels.
Long-hauling occurs when a customer hires a taxi at McCarran International Airport, usually asking to go to a Strip or downtown location, and is taken there by way of the airport connector tunnel.
The Taxicab Authority has regulations prohibiting the practice, but there are exceptions that allow drivers to take their customers the longer, more expensive route.
Cab drivers always get angry when I tell cabs at McCarran to please avoid the tunnel. Some get upset because they won’t do that and some because they want to make a quick buck. I hate having to do that, but it’s worth remembering to save a few bucks to buy another drink. In general cab drivers don’t mess with me when I tell them I’m from New York, but I’m sure I’ve been taken out of my way for no reason.
Hopefully the zoned fare proposal and other ideas are seriously looked at so that the cab drivers can’t take unsuspecting tourists on a ride that costs them way more than it should.