In light of the pending implosion of The Harmon, Vegas Inc.decided to list the Top 10 Vegas Strip Hotel implosions. I love implosions and figured this was a good excuse to visit the youtube archives.
For the next couple of weeks I’ll grab video of these 10 Las Vegas Strip Hotel implosions. We go to #3 on the list – The Sands.
Opened: Dec. 15, 1952
Closed: June 30, 1996
Imploded: Nov. 26, 1996
The seventh resort on the Strip opened Dec. 15, 1952. It was designed by architect Wayne McAllister.
The Sands opened with only a few hundred rooms. Through the years, it passed through the hands of several Las Vegas land tycoons, including Howard Hughes, who purchased it in the mid 1960s. Hughes added an iconic 500-room circular tower designed by architect Martin Stern Jr.
Other owners included Howard Hughes, who purchased it in 1988, and, in 1989, the Interface Group, which included Sheldon Adelson.
The original “Oceans 11” movie was filmed at the Sands in 1960. The film — including Frank Sinatra, Dean Martin, Sammy Davis Jr., Joey Bishop and Peter Lawford — inspired a meeting, known as the Summit at the Sands, and united the stars, known worldwide as the Rat Pack.
Along with “Oceans 11,” the Sands was featured in “Con Air” and “The Cooler.” In 1996, Adelson closed the famous resort and imploded it to make way for the Venetian.
Last week I received what looks to be a strange offer from Club Grazie offering me 5,000 points if I stay at the hotel and sign up to be a member. I can’t figure out what this offer is. I’m on the Venetian and Palazzo mailing list because I signed up for Grazie a couple years ago, so why the offer to sign up again?
This kind of offer also proves that Las Vegas Sands didn’t cut comps as everyone (including me) has reported. Rather, they are refocusing their “normal” members on gaining points a la Total Rewards. Caesars has been running point promotions forever in Atlantic City and while I haven’t seen this in Las Vegas, this seems to be very similar.
It’s interesting that the folks at Vegas Tripping received a similar offer, but weren’t asked to sign up but were just presented with the 5,000 points. Besides having poor presentation about the comps these awkwardly worded offers are poor reflections on a hotel that tries to present itself as a high end property.
It seems as if Las Vegas Sands is trying to combat the bad press from the no comps talk. While that makes sense it’s just plain sloppy.
MGM(RI) is making a big public push for MLife, which comes to Las Vegas in the next couple weeks. It will replace Players Club as there errr, players club. They’re doing a huge PR push this week and there’s news everywhere, like this article in the Las Vegas Sun today.
Las Vegas casinos pioneered the concept of comps — freebies, discounts or special treatment for gamblers to soften the blow of gambling losses and make regular folk feel like VIPs. As loyalty programs spread to nearly every corner of the consumer products landscape, Las Vegas and the gaming industry have been behind the curve in including all forms of spending in the reward equation, however.
And today, with 60 percent of Strip revenue derived from nongambling activities, tracking a customer’s spending off the casino floor has become vital to a rewards program.
Yes, I can mock MGM for taking 2 years to do something they should have already done, but kudos to MGM for catching up with the competition. This seems to be no different from what the other properties started doing a few years ago when Sands reskinned Club Grazie.
As I mentioned I like a lot of what the Cosmo is doing with their marketing, but their avoidance of gambling has had me puzzled. Even though their target audience is younger than the average gambler (Vegas Gang #55) it’s surprising they would eschew this market 100% in the public.
I’ve seen nothing to the contrary but I’m sure this will change with time.
The Washington Post had an article stating that Las Vegas Sands is considering removing “Vegas” from their name.
Las Vegas Sands considers dropping Vegas from name
The article goes on to say that they are thinking of moving “Las Vegas” from the name, not just “Vegas” as the headline says. It would be funny fun if they became Las Sands. It would go well with some of my favorite Hispanic marketing, but I’m not sure that’s what they’re going for.
This would go along with MGM changing their name and Wynn talking about moving to Macau, both ideas are to make the respective companies seem more global than local. I wouldn’t be surprised if this happens as part of their global branding.
I tend to keep away from corporate casino hotel earnings, but I’ve noticed that there have been a lot of incoming searches for this so I figured that I would round up a bunch of information for those looking.