Average Age Of Vegas Visitor Dropping Fast. Here’s How Fast.

Jim Murren, CEO MGM Resorts
Jim Murren

No, you’re not that old. The people around you in Vegas are younger.

In the last five years the average age of a tourist in Las Vegas has declined from 51 years to 46, and it’s still falling. Vegas isn’t what it was 20 years ago and it’s not even what it was 2 years ago.

Out with gambling. In with “things to do“!

Understanding that, you can see why we are spending more of our effort and money on nongaming, on theaters, showrooms, hotel remodels, upgrades and public environments like these open spaces. That’s what consumers are asking for. It’s why we are doing festivals.

This weekend’s Foodie Festival was incredible. Rock in Rio coming to Circus Circus … iHeartRadio is another. These environments are so popular. We’re gaining so much market share hosting these types of events. We know that we can take this model even farther.

If you’ve been following previous incarnations of this blog you’re aware of many of the changes to the Vegas Strip and Downtown Vegas. Many of the changes are great but most don’t include gambling (yet). That’s not the Vegas I’ve come to love but it’s what we have. That’s what new customers want. That’s what new customers get.

Onward and upward, I say! There’s still plenty of awesome in Vegas and I find something new every day.

Changes will continue and MGM Resorts will play a large roll in diversifying the Vegas Strip as much as Downtown Project is diversifying when you find in Downtown Vegas.

Photo: Las Vegas Sun

City Of Rock Sounds Cool

City Of Rock Las Vegas Strip
City Of Rock

It feels as if there have been rumors of Rock in Rio festival coming to Las Vegas for a couple of years. It looks like those rumors may finally be true. Yesterday the Rock in Rio festival was announced to make its Vegas debut in May of 2015.

SCREAM FOR ME BRAZIL!

More interesting is that this isn’t an idea for a one-off festival. Rock in Rio seems to be the anchor for building the City of Rock – a permanent city and tribute to rock music with 5 concert stages and multiple attractions including a ferris wheel and zipline. City of Rock will be built next to Circus Circus and across the street from SLS Las Vegas.

The concept sounds really cool but unrealistic and it certainly won’t look like their promo video below. Las Vegas can barely support its existing concert venues adding 5 more stages to fill won’t be easy. Additionally MGM Resorts is building an arena that seats another 20,000 people behind Monte Carlo and New York New York.

I love the concept of City of Rock but don’t see it quite coming out the way they envision. Vegas Chatter has more details on City of Rock if you’re curious about specifics and more details.

Iron Maiden – Rock in Rio (Buy DVD)