Caesars Entertainment is under mounds of debt and keeps losing money. They’re hotel rooms in Las Vegas are in disrepair and have bugs crawling all over and they’re possibly on the verge of filing of filing for Chapter 11 bankruptcy protection.
“We have already received interest from big brands for the naming rights of this landmark, but given its significance on the Las Vegas landscape, we continue to search for the right brand to feature as the name of the wheel,” said Dan Burgner, executive vice president of Caruso Affiliated (The company in charge of The Linq).
I don’t believe anything the Caesars PR machine churns out so I’m assuming that they’ve received as much “interest from big brands for naming rights” as I have for my car.
Okay, I’ll settle down. In today’s commercialized market there’s no reason Caesars shouldn’t be shopping naming rights for The Linq Wheel. Nobody riding, or making pee pee, in this wheel will care what the name is. All that they’ll be concerned with is how long it takes for the ride to reach the top so they can enjoy views of beautiful Las Vegas.
If anyone wants to start a kickstarter to buy naming rights for the Linq Wheel let me know!