Wynn Las Vegas has plans to expand their footprint in Las Vegas. That expansion is said to include a third tower for the growing Wynn complex (Encore is the other tower). The third tower would be small but nonetheless more beds for Wynn. Norm Clark has the rumored expansion plans.
According to legendary illusionists Siegfried & Roy, who recently saw the blueprints in Wynn’s presence, the plans include a 1,000-room boutique hotel, a 40-acre lake and a convention center on the land Wynn acquired with the purchase of the Desert Inn 16 years ago for $270 million.
Since this is still just a rumor there’s no word if the boutique hotel will have a casino. It would be pretty cool to see a VIP high limits casino at mini-Wynn if they’re going after the most exclusive high-end visitors to Las Vegas.
I’m picturing the kind of opulent casino you might have seen in movies from the 70’s and 80’s where there are only a few tables with ultra high limits. Maybe a strict dress code would be required.
The new boutique hotel and casino would be way too fancy for millennials visiting Wynn. This would continue to transform Encore into a casino and hotel that caters to a younger, different audience than the other towers. This would make Encore Players Club (see details on EPC at Front Desk Tip) even more important to the property.
The article goes on to mention that a buyer has been found for Fontainbleau but that person(s) hasn’t been revealed yet. There have been rumors that Wynn will purchase Fontainebleau but these plans lead me to believe that won’t happen.
Shoot To Win Craps has grown on me over the years. When the game was first introduced it didn’t hold much appeal beyond a way to kill time. Even though I prefer the craps table game, I’m actually beginning to enjoy playing this game.
Shoot To Win Craps is growing in popularity on the casino floor for a couple of reasons. It’s inexpensive to play and it’s less intimidating than stepping up to a craps table.
Younger gamblers (millennials) like the game for both of the reasons above. However, most electronic table game players today are older players looking for a different machine game than slot machines and video poker.
Check out the tutorial below to learn more about Shoot To Win Craps.
John Unwin, CEO of Cosmopolitan of Las Vegas, did a sort of strange interview with Bloomberg last week. He was lobbed some softball questions about Las Vegas before being asked about Atlantic City, a market he’s never worked in. Since the Cosmo or any of his previous jobs have no connection to Atlantic City he seemed very lost. That part of the interview was a bad look for Unwin and Bloomberg.
The softball questions surrounded why Las Vegas is in such good shape. One of the interesting bits of information from this interview is that the median age of the Las Vegas customer has gone from 50 To 44 in the past two years. That’s a huge drop.
The large decrease in median age makes sense when you look at all of the new properties and club openings. As the reinvention of Vegas continues it seems as though that median age will continue to fall.
After G2E it seems as though all marketing focus has switched to millennials. If there is any success with this group of consumers the median age of the Las Vegas customer will continue to surge downward rapidly.
If you feel old when you’re in Vegas today get ready to feel really old in a couple of years.
You can see the complete 5 minute interview below for more information and context.