Caesars Readying New Sportsbook Brand And Sports Wagering App

Caesars Entertainment Chapter 11
Caesars Entertainment Chapter 11

I just received a survey from Caesars Entertainment about their plans for mobile sports wagering.

Actually Caesars’ plan is to rename and rebrand ALL of their sportsbook operations.

There’s no release date on the 2Bet Sportsbook app or website. In fact, the name may change if those answering the survey voted negatively on the name like I did.

Here’s the information on 2Bet Sportsbook the survey:

2Bet Sportsbook – a network of physical sportsbooks located in casinos, primarily on the Las Vegas Strip, as well as in other locations in Nevada such as Lake Tahoe, Reno, and Laughlin. At any 2Bet Sportsbook location, players may bet on sports and horeseracing, watch both on large high-definition screens, and enjoy food and beverage (including alcoholic beverages).

We will also be launching www.2betsportsbook.com, a mobile betting app where anyone 21 years and older who is located in Nevada can bet on sports directly from their mobile devices (e.g., smartphones and tablets). Customers will be able to wager on in-play events happening in real-time, such as betting the spread, moneyline, and over/under, which update throughout the game. Customers will also be able to bet on a variety of markets that currently do not exist such as “the highest scoring quarter,” “will an individual player exceed a certain number of points scored,” and “which team will score a certain number of points first”, all in real-time while games are in-progress.

Caesars is the latest casino operator who will be releasing a mobile sports wagering option. MGM Resorts, Wynn, Westgate and others have app releases planned for later this year. You can find information on this on Vegas Chatter.

Details are sure to follow.

Minor Update: It looks as though Caesars is testing the name “The Spread” as well. I like that better. Hat Tip to @JHook9.

Minor Update #2: It looks as though Caesars is also testing the name “WSOP Sportsbook”. Hat Tip to @KirkSports.

Press Release: Live Event and Closed Circuit Tickets For Floyd Mayweather vs. Manny Pacquiao

Mayweather vs. Pacquiao
Mayweather vs. Pacquiao

I’ll have more info of Mayweather vs. Pacquiao later but wanted to pass the press release along for the time being.

Closed Circuit Locations Available at all MGM Resorts International Properties Along The Strip

LAS VEGAS (April 22, 2015) – Tickets for the highly anticipated world championship showdown between Floyd “Money” Mayweather and Manny “Pacman” Pacquiao taking place Saturday, May 2 at the MGM Grand Garden Arena will be available tomorrow for both in-arena and closed circuit viewing.

Tickets for the live event priced at $7,500, $5,000, $3,500, $2,500 and $1,500, not including applicable service charges, go on sale Thursday, April 23 at 3 p.m. ET/12 p.m. PT. Tickets are limited to four (4) per household. To charge by phone or with a major credit card, call Ticketmaster at (800) 745-3000. Tickets also will be available for purchase at www.mgmgrand.com or www.ticketmaster.com.

The closed circuit telecast will be available at all MGM Resorts International properties in Las Vegas. General admission tickets for closed circuit viewing will be $150, not including handling fees, and will go on sale Thursday, April 23 at 6 p.m. ET/3 p.m. PT. Tickets will be available for purchase at the individual property’s box office outlets, by phone with a major credit card at (866) 799-7711 or through Ticketmaster by calling (800) 745-3000. Closed circuit tickets are limited to eight (8) per household.

Westgate SuperBook Should Have Mobile Wagering Soon

LVH SuperBook - Las Vegas Hotel
LVH SuperBook

On the latest episode of the “Behind The Betspodcast (download at itunes) Jeff Sherman from the Westgate SuperBook mentioned that the sportsbook is working on mobile wagering and hopes to have it ready by end of the year.

I listen to podcasts on 2x speed so I had to rewind the podcast to make sure that I heard it correctly. I tweeted looking for confirmation and I received it from Jeff (@golfodds) shortly thereafter.

@MeltzVegas @LVSuperBook correct

It’s only a matter of time before every sportsbook operator in Nevada offers wagering via mobile device. Last year I hinted that MGM would offer mobile wagering soon and that was confirmed earlier this year in an article I wrote for Vegas Chatter.

Westgate having mobile wagering will certainly help their bottom line and will offer the best odds to more bettors (like me) but it won’t be a game changer. They’re still only a single casino and as @John_Mehaffey states it will take a lot more coverage to reach as many people as the larger sportsbook operators.

That being said this is still an exciting moment for sports bettors. I rarely visit the Westgate so this gives me a chance to wager with their lines without driving out to the other side of the Vegas Strip. This gives everyone an opportunity to wager with the best odds without visiting the Westgate.

The Westgate is undergoing a lot of renovations (see 5 at Vegas.buzz) and the sportsbook renovation should be finished by football season. I actually look forward to my next visit to the Westgate – that’s something I’ve never said before (even when it was LVH or the Hilton).

New MyVegas Room Reward Terms

MyVegas Logo
MyVegas

MyVegas rewards work differently for me than most people since I live in Las Vegas. Locals receive different rewards so the change in room reward terms for MGM Resorts hotels don’t affect me. I’ll take my one night at a Station Casino and be happy. However…

<Sad Trombone>

…the MyVegas group on Facebook was flipping out because they can no longer redeem 10 days of free hotel room rewards for an almost free 2 week vacation. See below for more information on the new MyVegas room reward terms.

Effective April 1st, all comp room rewards from all MGM properties will be limited to one redemption per trip. This change was necessary  to ensure an appropriate balance of value between our players and our partners. Rewards offered through myVEGAS are provided by our rewards partners who may at their discretion attach certain restrictions based on their business needs.

For players who purchased a comp room reward from MGM prior to the change of terms: you will be allowed to redeem under the previous terms on the reward. Just read your confirmation email for the exact terms and conditions of your reward.  

Special Rate and Percentage Off Room Rewards can still be combined with our room comp rewards for multi-night stays.

Please know that we value you as a player and hope that you agree that even with restrictions, our program provides benefits of a substantial value. We truly regret if the limitations are problematic and you have been unable to take advantage of some rewards that you had planned to purchase. As always, we appreciate your feedback and always take it into account when planning our future rewards offerings.

Random Vegas Info From MGM Resorts

Random Vegas Info from MGM Resorts
Random Vegas Info from MGM Resorts

I’m easily amused. I find random information like the infographic above and the notes below fun and relatively useful. Thanks to this blog post you can now amaze your friends with useless Vegas knowledge from MGM Resorts like:

“Hey, did you know that Nine Fine Irishmen at New York-New York served 100,000 pints of Guinness?”

  • 7,982,550 pillows fluffed at MGM Grand
  • 3.2 million people who visited The Adventuredome at Circus Circus
  • 1 million Hershey’s Kisses distributed across Las Vegas to celebrate the opening of Hershey’s Chocolate World at New York-New York 
  • 729,753 pizza slices served at Shawn McClain’s FIVE50 Pizza Bar at ARIA
  • 267,436 toilet paper rolls used by the Blue Man Group at Monte Carlo
  • 100,000 pints of Guinness gulped at New York-New York’s Nine Fine Irishmen
  • 96,719 pounds of crab legs cracked at The Buffet at ARIA
  • 52,640 massages and facials enjoyed at Spa Bellagio
  • 46,363 margaritas sipped at Hecho en Vegas at MGM Grand
  • 34,580 costume changes by the Jabbawockeez at Luxor
  • 11,336 shows performed by The Fountains of Bellagio
  • 8,464 ice cream flavor combinations offered at BLVD Creamery since its May 2014 opening at Monte Carlo
  • 5,704 corks collected at Rock ‘n Roll Wine Amplified Festival at MGM Resorts Village
  • 5,472 roses distributed by Boyz II Men during “I’ll Make Love to You” at The Mirage
  • $5,000 – The most expensive dish purchased; 26 Fleurburgers sold at Fleur in Mandalay Bay
  • 1,117 ice buckets in the shape of FDR’s hat box, in the suites at Delano Las Vegas
  • 520 victories at Excalibur’s Tournament of Kings
  • 360 pounds of caviar spooned at The Buffet Bellagio
  • 3 new white lion cubs at Siegfried and Roy’s Secret Garden and Dolphin Habitat at The Mirage

 

Big Changes In Store For Cosmopolitan Of Las Vegas

Cosmopolitan of Las Vegas At Dusk
Cosmopolitan of Las Vegas At Dusk

I’ve been looking forward to this day for a while now. The sale of Cosmopolitan of Las Vegas is finally a done deal. Now it’s time for Blackstone to get to work. Balckstone has three items on the agenda:

(Jonathan) Gray (Global Head of Real Estate) said Blackstone has a “very simple” business model of “buy it, fix it, sell it.

Buy it – CheckNow it’s time for the “fix it” stage.

Plans are sparse but here’s what I can put together right now. Blackstone will make some changes you can see and some that you can’t see.

  • Casino – Blackstone is “acutely focused” on fixing the casino although no specific plans have been revealed besides that they want to “reinvigorate” the ground floor. Maybe this means expanding the concept of the popular Bond Bar area to other parts of the casino. (see details on Bond Bar pit at Vegas Chatter)
  • LeadershipJohn Unwin is out and William McBeath, a former MGM Resorts International executive is in. He will start as soon as today. Read more about him here.
  • New Rooms – 46 new hotel rooms will be added in the west tower. This is smart since they control all of the revenue, unlike clubs and restaurants. The Cosmo also has the highest ADR (Average Daily Room) prices in Vegas. This could generate about $10,000 a week. Not much in the overall budget but it can’t hurt.
  • Expect Something New At The Top Of The East Tower – Blackstone says to expect “something creative with unused space at the top of the east tower”. Another club or restaurant with amazing views of Vegas sounds like a good fit here.

The Cosmopolitan is one of my favorite casinos in Vegas. I love hanging out here and am really looking forward to seeing what kind of changes Blackstone has in mind. We can discuss potential buyers next holiday season.

There’s No Gambling In The New Las Vegas

Transformation Guy. The New Las Vegas Guy.
Transformation Guy. The guy you want to be in Vegas?

Remember Las Vegas when you were a kid? The glitz, the glamour, the gambling? Well, unfortunately, that’s not Las Vegas today.

The new commercial from the Las Vegas Convention and Visitors Authority (LVCA) has shows absolutely no gambling or casino at all. This is the New Las Vegas. (This is not the New America, thankfully.)

This kind of ad should come with little surprise. Gambling has been less of a revenue source for casinos every year for the past 20 years or so. There hasn’t been much, if any, gambling shown in recent ads for MGM Resorts or Cosmopolitan, for example.

The LVCA tells CalvinAyre.com that the exclusion wasn’t planned but that’s probably not true. Casinos have been marketing themselves as all-purpose hotels (that may or may not have gambling) for the past few years. After all that’s what has been generating increased revenue from younger customers.

This commercial doesn’t make me want to visit Vegas. That being said I’m not the person they’re targeting with this ad and it’s probably not an awful commercial . What do you think?

The Night The Bellagio Fountains Became An MGM Billboard

Tiesto Fountain Show At Bellagio Las Vegas
Tiesto Fountain Show At Bellagio

The Fountains at Bellagio have always been a marketing tool for Bellagio. They’ve been a piece of serenity, beauty and class that represented Bellagio perfectly. They were an attraction created to bring your eyes and mind into a beautiful hotel and casino. The overall experience would leave you with a memory that would last forever.

Bellagio wasn’t just another hotel and casino on the Vegas Strip. The Bellagio was a true luxury property. Few properties on the strip could match its elegance. Bellagio is still a luxury property but it’s elegance will no longer be quite the same.

The Big Baccarat game at Bellagio is still something out of a James Bond movie. This game attracts the highest of High Rollers. These are men in suits and women in fancy dresses or gowns playing a high limits card game. You don’t see this much in Vegas anymore.

Last night was the beginning of a new era for the Fountains at Bellagio

(Watch Tiesto Fountain Show)

Last night Tiesto, one of the most popular DJ’s in the world, debuted a set of music that he scored for the Fountains. Regardless of how you feel about Tiesto’s music this was the beginning of the transformation of Bellagio. This transformation won’t happen overnight but it’s now underway.

Before last night the Fountain Show was a marketing device for a single hotel. Last night the Fountain Show became a marketing tool for MGM Grand and all MGM Resorts properties. Tiesto is a resident DJ at Hakkasan and Wet Republic at MGM Grand. This is classic cross property marketing by MGM. They’re just using a new and unique platform.

The Bellagio Fountains are now marketing collateral for MGM Resorts.

This marriage of Tiesto and the Bellagio fountains is corporate synergy at its worst finest. This marriage is more like an affair as it will burn out when the next pretty thing comes along. It won’t be long before MGM Resorts begins using the Fountains at Bellagio to promote other MGM properties and events.

The marketing of the Bellagio Fountains will remain tame for a little while. They can promote Cirque Du Soleil shows with music from the BeatlesMichael Jackson and other Cirque shows. Once people become used to the fountains being a marketing tool for all MGM properties, instead of something unique and different that represents Bellagio, the marketing efforts from the Fountain Shows will expand.

Traditional musicians you hear now may be shunned for playlists that include resident DJ’s or bands performing at different MGM properties. Next may be the addition of MGM Resorts commercials in between songs.

“Hey bruh, come pound some beer at TAP Sports Bar!” Silence? MGM can’t monetize silence!

Eventually MGM may just use the Fountain Shows with music exclusively as advertising. This is the way marketing is going. Nothing is sacred. Every inch of land must be monetized by casino operators.

It’s not fine to me but that’s life and this is just the beginning of the Bellagio Fountains becoming a marketing tool.

On the other hand if Caesars Entertainment owned Bellagio they’d probably fill in the lake with concrete and put some rides, games and kiosks like a state fair in front of the hotel. Zeppoles are Italian like Bellagio, right?

Tiesto’s Fountain Show at Bellagio isn’t all that bad. It could be a lot worse and it will be. Thinking about the changes coming makes me a little nostalgic for the Bellagio I grew up with. Ahhhh, the memories of the good ole days. Now, get off my lawn.

Photo: Vimeo

Sportsbooks In Vegas Crush The Public In Week 1 Of The NFL Season

NFL Logo
NFL

Casinos in Vegas have sportsbooks because they make money. Sportsbooks did great business in the first week of the NFL season. Underdogs were 10-3 against the spread (!) and 7-6 straight up in the first week of the NFL season.

Underdogs winning almost always favors the casino. While there are more educated sports bettors they still make up the minority of sports bettors.

From Linemakers:

“This was the best opening day we’ve ever had here,” said Golden Nugget sports book director Tony Miller. ”Just about every game we needed came through for us beginning with our biggest, the Falcons, and then the rest just followed suit like the Browns, Dolphins and then the Panthers. It wasn’t a good day for those that bet parlays.”

Note, it’s never a good day for parlay bettors. Casinos win over 35% of parlay wagers.

From Vegas Insider:

Wins by the Miami Dolphins (33-20 vs. the New England Patriots), the Atlanta Falcons (37-34 in overtime vs. the New Orleans Saints) and Buffalo Bills (23-20 in OT at the Chicago Bears) as dogs set the tone for a great day, according to Jay Kornegay, the (WestgateSuperBook’s Vice President of Race & Sports Operations.

From Covers:

Carolina was the biggest win for us, beating the Bucs,” Jeff Stoneback, sportsbook manager at the MGM Mirage, tells Covers. “That, then the Bills and the Bears tied for second. A short third was the Falcons beating the Saints.”

This sounds like a big win for the sportsbook operators but it could have been bigger. The Jacksonville Jaguars jumped out to a 17 point lead against the Philadelphia Eagles, who were favored by 10 or 10.5 only to lose by 17. Thankfully I teased this game to 17.5.

The first week of the NFL season was fun to watch and fun to bet. There was too much early game action for me to consider heading out to a sportsbook to watch. I had a single wager on the Tennessee Titans, a 7 team tease and my first two daily fantasy football games (more on this later) to track. I couldn’t handle tracking this much action in a public setting.

On to the next one…

MGM Resorts > Wynn + Caesars + Venetian + Palazzo

MGM Resorts In Las Vegas
MGM Resorts In Las Vegas

I was reading news last night and found an interesting bit of information about Las Vegas that I never thought about before. MGM Resorts owns as much property in Las Vegas as Las Vegas Sands (Venetian and Palazzo), Wynn (Wynn and Encore) and Caesars Entertainment (10 hotels + The Linq) combined.

  • Las Vegas Sands – 82 acres
  • Wynn – 240 acres
  • Caesars – 414 acres
  • MGM Resorts – 742 acres

I can’t say that I’ve ever thought about how much property any of the casino operators in Las Vegas owns. I find the fact that MGM Resorts covers so much space interesting considering Wynn has a golf course and Caesars has a mall with a big ferris wheel that occupies a lot of space.

I think many of us forget that MGM owns a massive amount of land on the north end of the Vegas Strip (City of Rock) that nobody thinks about since it’s still undeveloped.

If nothing else it will provide more useless Las Vegas knowledge that I can wow people with.

There’s a link between land ownership and stock value and Macau. You can read more about how Macau Gaming Crackdown Drives Bettors To Las Vegas.

Photo: HackMyTrip