Yesterday Venetian and Palazzo announced that they signed a 10 year partnership with InterContinental Hotel Group (Crowne Plaza, Holiday Inn, etc.) to partner their Priority Club members. This gives IHC a foot into Las Vegas where they previously didn’t have a property and gives Sands corp (Venetian and Palazzo) access to a new database of potential visitors.
Guests at the Venetian and the Palazzo will be able to earn points and redeem them for stays at any of IHG’s 4,500 hotels worldwide, while IHG’s Priority Club Rewards and Ambassador members will be able to use their own points for stays at both resorts.
I would never have found Planet Hollywood years ago if they weren’t a Starwood Hotel. My friends and I use Starwood often. Now that I’ve found Kimpton, I’d love for them to have a property in Las Vegas but I doubt that will happen as they’re more boutique focused.
As it relates to Venetian and Palazzo, this probably means that more families will visit the hotels. This locks that I won’t be returning to Venetian as it’s already packed with too many families. I’m curious to see how Palazzo handles any overflow that may occur.
This continues the copycat marketing in Las Vegas as Cosmopolitan previously signed a partnership with Marriot to access their customers. As the ducks line up we’ll probably see Harrah’s expand their relationship with Starwood. Who will MGM Resorts International partner with next? They’re next in line.
There’s a lot of talk about the amount of hotel rooms in Las Vegas with the poor economy and lack of occupancy. I never did the math to even guestimate the answer. The Associated Press was kind enough to share the information, when reporting on the Marriot/Cosmopolitan deal.
The Cosmopolitan’s opening will push Las Vegas to more than 151,000 hotel rooms, and before the Marriott deal, it was starting from scratch on customers.
When I started going on my annual December trip years ago, I was told that the week before Christmas was one of the most quiet weeks in Las Vegas and that room occupancy was about 23%. That would mean just under 35,000 hotel guests at that time.
That’s still nice and quiet as there will be more places to spread the people out. It also means that there will continue to be bargains for a while, as long as you don’t have to stay at the hot new joint.
It has to be difficult being an independent casino is Las Vegas as there aren’t partner casinos to share customers with. Because of that it’s no surprise to see the Cosmopolitan team up with a partner, Marriot, with a large database of customers
The partnership gives the nearly 3,000-room Cosmopolitan access to Marriott’s vast customer database, and gives its 33 million members their first Las Vegas Strip option to stay and win rewards points.
“A lot of those customers are going to Las Vegas every year and not staying in a Marriott product,” J.W. Marriott, Marriott International’s CEO, told The Associated Press. “Now they can go and stay in a Marriott product.”
As important, if not more, the Cosmopolitan will still have a separate gaming club. The two will likely act similarly to how Planet Hollywood and Starwood worked together before Harrah’s took over.