Holy Frijoles Tacos – “Burglars Just Want Tacos”

Burglars Just Want Tacos…Frijoles Tacos

Frijoles Tacos
mmmmm…carnitas

Frijoles Tacos in Las Vegas made the best from a robbery when they made this fun, now, viral video Called “Burglars Just Want Tacos.” Seriously, who doesn’t want tacos? This is really a making lemonade out of lemons situation.

Read more about the video from Ad Age “Vegas Taco Joint Gets Burglarized, Makes Amazing Viral Video Ad From Security-Cam Footage.”

Photo: Frijoles Instagram

There’s Much More Happening At SLS Las Vegas Than You Realize

Blackjack Monkey
Blackjack Monkey

SLS Las Vegas has been sending out a huge update of promotions, concerts, restaurant and bar specials, locals only deals, nightlife, etc. happenings every week for the past couple of months. I share some of the information on the sites I work with when appropriate but much of the information is really only news once.

The new direction SLS has taken has brought a lot of activity to SLS that’s a little beyond what the typical news outlets might cover. I’m not sure that this is working to grow revenue but it’s good to see them at least trying.

I expect the property will continue to evolve into a casino that’s very different from the one that opened last year. With these updates in mind I wanted to share the current happenings at SLS. There’s a lot of information below so I limited my editing. Check out the haps.

SLS Las Vegas December Listings and Promotions

CASINO PROMOTIONS

For all casino promotions, players must be 21 years of age and a member of THE CODE™. For complete rules and restrictions, visit slslasvegas.com/terms-conditions-casino-promotions.

THE CODE™

Amplify your sbe® lifestyle by joining THE CODE at SLS Las Vegas®. Members can benefit from year-round access to unique and customized sbe experiences, exclusive resort benefits and more. To join THE CODE, sign up at the CODE Desk and receive up to $5,000 in free slot play.

Giveaways

$500,000 Our House is Your House Giveaway

October – December

SLS is going to pay your bills, remodel your home and give away a $250,000 House!

 

SLS Is Giving Away A House in December

On Dec. 6, 13 and 20 at 4 p.m. and 7 p.m. and on Dec. 27 at 4 p.m., 5 p.m., 6 p.m. 7 p.m. drawings will take place on the casino floor where guests will have the chance to win big and walk away with $250,000. Ten winners will be selected during each drawing and will receive up to $250 in free play and a key for the Grand Finale House Drawing. During the final drawing on Sunday, December 27 at 8 p.m., 20 winners will be selected among all previous key holders to test their key and see if it opens the Grand Prize door. The key holder who opens the door will receive the Grand Prize of $250,000.

 To participate, players must earn 25 slot or video points or have an average bet of $5 for 30-minutes on a table game in order to gain one drawing entry. Double entries can be earned Monday through Thursday throughout the month. Additionally, guests who sign up for THE CODE will receive 50 free entries for that week. Drawings will take place in front of the CODE desk on the casino floor and guests must be present to win. Restrictions apply.

 

Multipliers

2X Drawing Entries for “SLS Is Giving Away A House”

Players can earn double entries for the “SLS Is Giving Away A House” drawing every Monday through Thursday in December. Restrictions apply.

 

Free Gift Day

On Dec. 4, 5, 12, 18, 19, 26 and 30, mail recipients as well as guests who earn 250 slot points or 500 video poker points can receive a free gift courtesy of SLS Las Vegas. Gifts include Vodka giveaways, a two-piece copper mug set, mobilight, an ice bucket, Champagne giveaways and a mystery gift. Items must be picked up between 10 a.m. and 8 p.m. at the podium adjacent to 800 Degrees Pizza. Restrictions apply. 

NIGHTLIFE

The Sayers Club

Open Thursday – Saturday from 10 p.m. – close

As one of Hollywood’s best-loved music venues, The Sayers Club exudes a sense of rogue sophistication and musicianship that perfectly complements its second location within SLS Las Vegas®.  The refined yet raw space is part nightclub, part live music venue showcasing amazing performances by emerging and acclaimed artists, representing the true Sayers’ experience – one that is built on sound and space. From its iconic stage to its relaxed lounge and outdoor patio, the intimate venue welcomes musical talents and enthusiasts alike. All guests must be 21 years or older. Cover charge may apply. For more information, visit thesayersclublv.com.

 

Thursdays: White Label Thursdays

Every Thursday, The Sayers Club presents White Label Thursdays, a unique, DJ-driven concept that pays homage to the true heritage of DJ culture. Guests will witness live, one-of-a-kind sets featuring the layered talents of DJs in their purest form. DJ Spair, co-founder of the powerhouse DJ group Oakland Faders, will curate a weekly roster of guest turntablists who will spin side-by side, feeding off of one-another to simultaneously create the soundtrack for the night.

 

Fridays: Buckin Fridays

Every Friday, The Sayers Club will transform into a southern sensation as world renowned musician Ben Carey, former member of the award-winning rock band Lifehouse, presents a specially curated playlist featuring a unique blend of top country hits and classic rock. Carey will make a special appearance each week, occasionally performing alongside the venue’s impressive new country rock band as guests enjoy the hottest country music to date.   

The Sayers Club December lineup includes:

  • December 3 – White Label Thursdays
  • December 4 – Buckin Fridays
  • December 5 – Buckin Saturday: Special Rodeo Edition
  • December 10 – White Label Thursdays
  • December 11 – Buckin Fridays
  • December 12 – Justin Adams
  • December 18 – Buckin Fridays
  • December 19 – Barry Black
  • December 25 – Buckin Fridays
  • December 31 – New Year’s Eve Extravaganza featuring Plain White T’s

Foxtail Nightclub

Open Friday – Sunday from 10:30 p.m. – close

The 43,000 square-foot Foxtail complex at SLS Las Vegas is a versatile indoor/outdoor space that plays host to a variety of programming. This multi-functional venue allows SLS Las Vegas® to offer a diverse array of amenities, from a luxurious pool to live performances, premium private event space, culinary festivals and one of the newest day clubs on The Strip, Foxtail Pool. All guests must be 21 years or older. Cover charge may apply. For more information, visit foxtaillasvegas.com.

Foxtail Nightclub December lineup includes:

  • December 4 – Rebecca & Fiona
  • December 5 – Danny Avila
  • December 6 – DJ IKON
  • December 11 – Rebecca & Fiona
  • December 12 – DJ IKON
  • December 13 – “DMX-mas” featuring DMX
  • December 14 – 30 – Closed 

BARS

 

Monkey Bar

Open Sunday – Thursday from 2 p.m. – midnight and Friday – Saturday from 10 a.m. – 2 a.m.

Located directly across from the registration desk, SLS Las Vegas’ signature lobby bar doubles as the ideal spot for guests to transition from on-the-go to in-the-glow in an intimate space with a unique selection of cocktails, wine and beer. All guests must be 21 years or older. For more information, visit slslasvegas.com/venue/monkey-bar.

 

Center Bar

Open 24 hours a day, seven days a week

Whether toasting to a weekend’s adventure or sharing a nightcap, Center Bar offers a selection of original libations in a welcoming environment. Located in the center of the action on the casino floor, Center Bar features handcrafted specialty cocktails and shots. A stunning LED fixture hangs overhead, enhancing the bar’s prime location for both hotel guests and visitors alike. All guests must be 21 years or older. For more information, visit slslasvegas.com/venue/center-bar.

 

RESTAURANTS

 

Bazaar Meat by José Andrés

Sunday – Thursday from 5:30 p.m. – 10 p.m. and Friday – Saturday from 5:30 p.m. – 11 p.m.; seasonal closure Dec. 10 – 25

A groundbreaking culinary experience, Bazaar Meat by José Andrés is the James Beard award-winning chef’s wild and wonderful celebration of the carnivorous. Enjoy nuanced, playful cuisine and cocktails for which The Bazaar by José Andrés has become known on both coasts, in a strikingly seductive setting. Reservations are suggested. For more information, visit slsvegas.com/bazaarmeat.

 

Katsuya

Sunday – Monday and Thursday from 5 p.m. – 10:30 p.m. and Friday – Saturday from 5 p.m. – 11 p.m.; seasonal closure Dec. 16 – 24

Featuring the dynamic pairing of Master Sushi Chef Katsuya Uechi and design impresario Philippe Starck, Katsuya is truly a feast for the senses. With specialty cocktails, unique rolls and spectacular sushi and sashimi platters, Chef Uechi skillfully translates Japanese flavors for the American palate. Reservations are suggested. For more information, visit slsvegas.com/katsuya.

 

Cleo

Tuesday – Thursday from 6 p.m. – 10:30 p.m. and Friday – Saturday from 6 p.m. – 11 p.m.; seasonal closure Dec. 8 – 15

Made famous in Los Angeles following its debut at The Redbury Hotel in 2010, Cleo showcases Chef Danny Elmaleh’s acclaimed contemporary Mediterranean cuisine. Cleo at SLS Las Vegas imparts a familiar narrative to fans of the Hollywood outpost, with multiple kitchens, a central oven, a shared-plates dining experience, and a signature mixology program. Reservations are suggested. For more information, visit slsvegas.com/Cleo.

 

Ku Noodle by José Andrés

Wednesday – Sunday from 12 p.m. – 9 p.m.; seasonal closure Dec. 8 – 15 and Dec. 25

An homage by Chef José Andrés and his team to the rich and varied flavors of Asian cuisine, this casual eatery showcases the artistry of handmade noodles and siu mai dumplings. Catch a glimpse of the magic through a window looking in from the casino, and take in the full spectacle of the open kitchen from the intimate dining room. Ku Noodle by José Andrés also features soups, salads and other Asian specialties. For more information, visit slsvegas.com/kunoodle.

 

Umami Burger, Beer Garden & Sports Book

Monday – Thursday from 11 a.m. – 11 p.m., Friday from 11 a.m. – midnight, Saturday from 10 a.m. – midnight, Sunday from 10 a.m. – 11 p.m.

Named “Burger of the Year” by GQ magazine, Umami Burger combines unmatched flavor with exceptional hospitality. A true phenomenon, Umami Burger has a devoted cult following among food lovers and burger devotees around the world. And now, the experience just got better in Las Vegas: paired with craft beer on an outdoor Beer Garden overlooking The Strip and with betting in the William Hill Sports Book. For more information, visit slsvegas.com/umamiburger.

 

800 Degrees Neapolitan Pizzeria

Monday – Thursday from 11 a.m. – 11 p.m. and Friday – Sunday from 11 a.m. – 1 a.m.; seasonal closure Dec. 8 – 23

Honoring the heritage of Old World Italian tradition, 800 Degrees uses California-grown tomatoes, fresh mozzarella, and handcrafted crust made with flour from the ancient Molino San Felice in Naples, Italy, complemented by only the best charcuterie and local vegetables. While the menu offers a few favorite combinations, guests can personalize pizzas with a choice of ingredients. Baked for just 60 seconds in an 800-degree oven, pizzas will be ready before guests even leave the counter.  For more information, visit slsvegas.com/800degrees.

 

Northside Café

Open 24 hours a day, seven days a week

Northside Café serves up home-style cooking and hospitality 24/7 in a casual, vibrant setting. Inspired by the classic Las Vegas coffee shop, Northside Café offers generous portions of delicious comfort food made to order including breakfast, lunch and dinner favorites available around the clock. Centrally located between the hotel reception and casino floor, Northside Café is a gathering place for SLS guests, players, and locals alike. For more information, visit slsvegas.com/northsidecafe.

 

The Perq

Sunday – Thursday from 6 a.m. – 9 p.m. and Friday – Saturday from 6 a.m. – midnight

A collaboration with LAMILL Coffee, The Perq brings the acclaimed LA-based specialty roaster’s gourmet coffee and tea to SLS Las Vegas. Located between the lobby and casino, the coffee bar offers a selection of fresh salads, panini, Danishes, and other house-made pastries, plus freshly-made gelato and gelato sandwiches. From morning to night, it’s the perfect stop for a well-crafted beverage and a light snack, “grab-and-go” meal, or sweet treat. For more information, visit slsvegas.com/theperq.

 

ADDITIONAL EXPERIENCES

 

Ciel Spa

Open daily from 8 a.m. – 8 p.m.

Ciel Spa is an exercise in indulgence. The space was artfully designed with an unerring eye for luxury, comfort and state-of-the-art technology. The spa is a full-service facility offering an array of rejuvenating treatments and services, and encourages guests to continue the experience at home with a retail center featuring premier beauty products. For more information, visit slslasvegas.com/ciel-spa.

 

SPECIALS AND PROMOTIONS

 

CODE Locals 50% Off

Dec. 1 – 14

For two weeks, SLS welcomes local CODE members to enjoy 50% off at all restaurants, casino bars and Ciel Spa. CODE card and valid Nevada I.D. required. Restrictions apply.

 

New Year’s Eve Dining

Dec. 31

Celebrate New Year’s Eve in good taste at SLS’ acclaimed signature restaurants—Bazaar Meat by José Andrés, Katsuya, and Cleo. Guests can enjoy their favorites from the regular menus plus extraordinary chef specials. Reservations are highly suggested and available at slsvegas.com/nye.

 

Ongoing Resort-Wide Specials and Promotions

 

THE CODE 50

Dec. 27 at Katsuya

All CODE members enjoy a 50% discount at an SLS restaurant once per month. CODE card required. Restrictions apply.

 

THE CODE $5 Happy Hour for Locals

Sunday – Wednesday from 5 p.m. – 8 p.m. and Thursday from 11 a.m. to 11 p.m.

Local members of THE CODE can enjoy $5 select specialty cocktails and well drinks as well as wine and beer at all SLS restaurants and bars. Local members of THE CODE can also enjoy all-day happy hour every Thursday from 11 a.m. – 11 p.m. as well as premium liquor upgrades for only $1–$2 more. CODE card and valid Nevada I.D. required. Restrictions apply. Ages 21+ to consume alcohol.

 

Football Specials at Umami Burger, Beer Garden & Sports Book

Thursday – Monday during all pro and college games:

Bud Light glasses for $2 and pitchers for $8

Bottomless Rolling Rock draught beer for $35

Free $5 parlay bet from William Hill Sports Book with food/beverage purchase

Additionally on Thursday Nights with 97.1 The Point:

50-cent chicken wings

Gifts for the first 97 guests

Raffle entries for end-of-season prizes

Restrictions apply. Ages 21+ to consume alcohol.

 

Locals Menus

Sunday – Thursday, through Dec. 27

SLS Las Vegas serves up specially-priced locals menus at its three signature restaurants:

Bazaar Meat by José Andrés – $65 tasting menu with signature dishes; $25 wine pairing

Katsuya – $39 three-course menu

Cleo – $29 three-course menu

View the menus at slsvegas.com/localsmenus.

 

Sake Mondays at Katsuya

“A case of the Mondays” has never been so fun—Katsuya’s Sake Mondays offer half off all bottles of sake every Monday and a complimentary sake tasting on the last Monday of every month, featuring Kikisui on Dec. 28. Whether first exploring sake or a connoisseur, it’s the perfect way to enhance your knowledge and discover new favorites. Kanpai! Restrictions apply. Ages 21+ to consume alcohol.

 

“Secret Local Specials” at Northside Café

Locals signed up for THE CODE can ask for Northside Café’s “Secret Local Specials” menu, with savings on over 20 delicious menu items. Restrictions apply.

 

SLS “Salutes Local Service”

SLS Las Vegas offers 25% off for all military, police, firefighters and paramedics/EMTs at participating restaurants. Discount is available to all guests who present a valid I.D. or badge and available to parties of six or fewer. Restrictions apply.

 

Social Hour at Katsuya

Thursday – Monday from 5 p.m. to 7:30 p.m.

Sip, savor, and socialize at Katsuya’s bar, with specially priced signature dishes ($4-$10), specialty cocktails ($7), hot sake, well drinks, house wine, and draft Kirin ($6 each). Restrictions apply. Ages 21+ to consume alcohol.

 

Three-Course Lunch at Ku Noodle by José Andrés

Wednesday – Sunday from 12 p.m. to 5 p.m.

Ku Noodle by José Andrés, named “Best Casino Noodle Bar” by Las Vegas Weekly, offers guests a new three-course lunch for $19.88 per person, including a choice of starter, main dish, and Taiwanese shaved ice from a selection of guest favorites. Restrictions apply.

 

Resorts World Las Vegas Promo Video & Renderings

Current Resorts World Las Vegas Rendering
Current Resorts World Las Vegas Rendering

Yesterday ground broke on Resorts World Las Vegas. The new multiple hotel and casino complex will open in 2018. We were treated to a slew of new renderings of the property yesterday while the mainstream media was at the groundbreaking ceremony.

You can find even more renderings in the media gallery at the Resorts World Las Vegas website which also just launched. The gallery also includes this snazzy video of the renderings.

The renderings have changed at least once since Resorts World Las Vegas was first announced. Expect more changes as construction gets moving. Sometimes plans are easier to create on a 3D rendering than real life. Regardless of the changes I can’t wait to see what this looks like in 3 years.

Follow Resorts World Las Vegas info directly from the source. In addition to the website they’ve just launched the following social media accounts:

Note: Genting says a Panda exhibit is still a part of the plan.

You Have To Love The “Month Of Honor” Promotion At Station Casinos

Medal of Honor Poker Table at Station Casinos Las Vegas
Medal of Honor Poker Table at Station Casinos

When I first moved to Las Vegas I had a choice of 3 casinos to call home. Red Rock Resort, Suncoast and Rampart are all within the length of a song of where I live. I chose Red Rock for a few reasons (there’s an old blog post on it somewhere) but you probably know one of the major reasons is because the sportsbook bar is almost like my local bar.

Station Casinos has also been involved with the community in a very public way since I moved here. In the past they’ve offered veterans free buffets and have donated to the Susan G. Komen “Race for the Cure” fund. Sure these are marketing ploys to get people in the door but they’re offering real value to the community.

This kind of philanthropy is almost as endearing as their 9/6 Jacks or Better video poker. I feel a little less awful when I lose money with Station Casinos. Just a little.

The “Month of Honor” promotion with Veterans Village is a huge expansion on the offers they’ve given to military persons in the past. Instead of trying to paraphrase the information I’ll offer the details in the HUGE press release:

LAS VEGAS (April 27, 2015)- Station Casinos will launch a month-long fundraising effort to raise awareness and funds for homeless veterans and their families who reside at Veterans Village located in Downtown Las Vegas. Proceeds raised throughout May will benefit Southern Nevada’s only 24/7 crisis intervention and housing facility that cares for our local homeless veterans and their families. From May 1-31, all 19 Station Casinos properties and venues including the cafes, casino bars, bingo rooms, spas and gaming areas including designated slot machines, designated blackjack and poker tables will be themed patriotic to signify where the Company will donate a portion of its proceeds and gaming winnings.

Continue reading “You Have To Love The “Month Of Honor” Promotion At Station Casinos”

There’s No Gambling In The New Las Vegas

Transformation Guy. The New Las Vegas Guy.
Transformation Guy. The guy you want to be in Vegas?

Remember Las Vegas when you were a kid? The glitz, the glamour, the gambling? Well, unfortunately, that’s not Las Vegas today.

The new commercial from the Las Vegas Convention and Visitors Authority (LVCA) has shows absolutely no gambling or casino at all. This is the New Las Vegas. (This is not the New America, thankfully.)

This kind of ad should come with little surprise. Gambling has been less of a revenue source for casinos every year for the past 20 years or so. There hasn’t been much, if any, gambling shown in recent ads for MGM Resorts or Cosmopolitan, for example.

The LVCA tells CalvinAyre.com that the exclusion wasn’t planned but that’s probably not true. Casinos have been marketing themselves as all-purpose hotels (that may or may not have gambling) for the past few years. After all that’s what has been generating increased revenue from younger customers.

This commercial doesn’t make me want to visit Vegas. That being said I’m not the person they’re targeting with this ad and it’s probably not an awful commercial . What do you think?

Vegas Is Getting Younger Quickly, You’re Not Aging That Fast

Vegas Is Getting Younger
Say Goodbye To These Folks

John Unwin, CEO of Cosmopolitan of Las Vegas, did a sort of strange interview with Bloomberg last week. He was lobbed some softball questions about Las Vegas before being asked about Atlantic City, a market he’s never worked in. Since the Cosmo or any of his previous jobs have no connection to Atlantic City he seemed very lost. That part of the interview was a bad look for Unwin and Bloomberg.

The softball questions surrounded why Las Vegas is in such good shape. One of the interesting bits of information from this interview is that the median age of the Las Vegas customer has gone from 50 To 44 in the past two years. That’s a huge drop.

The large decrease in median age makes sense when you look at all of the new properties and club openings. As the reinvention of Vegas continues it seems as though that median age will continue to fall.

After G2E it seems as though all marketing focus has switched to millennials. If  there is any success with this group of consumers the median age of the Las Vegas customer will continue to surge downward rapidly.

If you feel old when you’re in Vegas today get ready to feel really old in a couple of years.

You can see the complete 5 minute interview below for more information and context.

Photo: Lehigh Valley Live

The Night The Bellagio Fountains Became An MGM Billboard

Tiesto Fountain Show At Bellagio Las Vegas
Tiesto Fountain Show At Bellagio

The Fountains at Bellagio have always been a marketing tool for Bellagio. They’ve been a piece of serenity, beauty and class that represented Bellagio perfectly. They were an attraction created to bring your eyes and mind into a beautiful hotel and casino. The overall experience would leave you with a memory that would last forever.

Bellagio wasn’t just another hotel and casino on the Vegas Strip. The Bellagio was a true luxury property. Few properties on the strip could match its elegance. Bellagio is still a luxury property but it’s elegance will no longer be quite the same.

The Big Baccarat game at Bellagio is still something out of a James Bond movie. This game attracts the highest of High Rollers. These are men in suits and women in fancy dresses or gowns playing a high limits card game. You don’t see this much in Vegas anymore.

Last night was the beginning of a new era for the Fountains at Bellagio

(Watch Tiesto Fountain Show)

Last night Tiesto, one of the most popular DJ’s in the world, debuted a set of music that he scored for the Fountains. Regardless of how you feel about Tiesto’s music this was the beginning of the transformation of Bellagio. This transformation won’t happen overnight but it’s now underway.

Before last night the Fountain Show was a marketing device for a single hotel. Last night the Fountain Show became a marketing tool for MGM Grand and all MGM Resorts properties. Tiesto is a resident DJ at Hakkasan and Wet Republic at MGM Grand. This is classic cross property marketing by MGM. They’re just using a new and unique platform.

The Bellagio Fountains are now marketing collateral for MGM Resorts.

This marriage of Tiesto and the Bellagio fountains is corporate synergy at its worst finest. This marriage is more like an affair as it will burn out when the next pretty thing comes along. It won’t be long before MGM Resorts begins using the Fountains at Bellagio to promote other MGM properties and events.

The marketing of the Bellagio Fountains will remain tame for a little while. They can promote Cirque Du Soleil shows with music from the BeatlesMichael Jackson and other Cirque shows. Once people become used to the fountains being a marketing tool for all MGM properties, instead of something unique and different that represents Bellagio, the marketing efforts from the Fountain Shows will expand.

Traditional musicians you hear now may be shunned for playlists that include resident DJ’s or bands performing at different MGM properties. Next may be the addition of MGM Resorts commercials in between songs.

“Hey bruh, come pound some beer at TAP Sports Bar!” Silence? MGM can’t monetize silence!

Eventually MGM may just use the Fountain Shows with music exclusively as advertising. This is the way marketing is going. Nothing is sacred. Every inch of land must be monetized by casino operators.

It’s not fine to me but that’s life and this is just the beginning of the Bellagio Fountains becoming a marketing tool.

On the other hand if Caesars Entertainment owned Bellagio they’d probably fill in the lake with concrete and put some rides, games and kiosks like a state fair in front of the hotel. Zeppoles are Italian like Bellagio, right?

Tiesto’s Fountain Show at Bellagio isn’t all that bad. It could be a lot worse and it will be. Thinking about the changes coming makes me a little nostalgic for the Bellagio I grew up with. Ahhhh, the memories of the good ole days. Now, get off my lawn.

Photo: Vimeo

It’s The App That Does Everything You Want

Station Casinos App Ad
Station Casinos App Ad

In April I wrote a review about the new Station Casinos app for Vegas Chatter. I’ve written a lot of app reviews and I can usually find additional features that will make an app more user-friendly. The Station Casinos app really blew me away simply because it had just about everything a Vegas casino app should have. As I told a friend, you’d be surprised how many Vegas casino apps are completely useless.

Rebecca, the big dawg at Vegas Chatter, sent me a heads up on Saturday that Station Casinos used a quote from the post in their June mailer. This is the first time I’ve seen a business use words from an article I’ve written in their marketing materials. I’m stoked about this so I just wanted to share.

Download the STN App for free to see for yourself. It’s best used when you have a Boarding Pass players club account.

Check out the post about the STN App on Vegas Chatter.

Will SLS Las Vegas Be Tropicana Of The North?

Tropicana Las Vegas Trop Plus Players Club
Trop Plus Players Club

Armen Yemenidjian, VP of Casino Operations, at Tropicana recently did an interview with the local ABC affiliate explaining Trop Plus Locals. Trop Plus Locals is a separate players club from the normal Tropicana players club with benefits just for locals like special parking, extra rebates and large dining discounts. It’s been around since last year but they’ve been promoting it a lot in the local media lately.

The benefits are great for locals and really lay the groundwork on how SLS Las Vegas can market itself to locals. SLS Las Vegas has been touting that they want to be the casino for locals on the north end of the Vegas Strip. This program is essentially a marketing plan on how a casino is doing that (or trying to) on the South end of the Vegas Strip. See video for details.

Cosmopolitan’s Marketing Should Plan Read: Same Amount Of Same

Cosmopolitan of Las Vegas Casino Floor
Cosmopolitan Casino

Cosmopolitan of Las Vegas has been open for open for less than 5 years yet but it feels as if the Cosmo has been a part of the Vegas Strip forever. In fact, the hotel has already been sold. There haven’t been many casinos sold since they’ve opened so this is kind of a big deal.

Time sure flies unless you’re working for the advertising team (fallon) originally hired by Cosmopolitan. Their newest TV commercial continues the “Right Amount Of Wrong” campaign and is a whole lot of the same thing that used to shock people.

The ad is fine but the campaign that was so effective for the Cosmo is growing tiresome. It feels like it’s time to dip into the idea pool and come up with something new. It will be interesting to see how advertising and marketing changes when Blackstone takes control of the Cosmo. “The Right Amount Of Wrong” campaign was strong and set the tone for the building of the Cosmopolitan brand.