Yesterday Venetian and Palazzo announced that they signed a 10 year partnership with InterContinental Hotel Group (Crowne Plaza, Holiday Inn, etc.) to partner their Priority Club members. This gives IHC a foot into Las Vegas where they previously didn’t have a property and gives Sands corp (Venetian and Palazzo) access to a new database of potential visitors.
Guests at the Venetian and the Palazzo will be able to earn points and redeem them for stays at any of IHG’s 4,500 hotels worldwide, while IHG’s Priority Club Rewards and Ambassador members will be able to use their own points for stays at both resorts.
I would never have found Planet Hollywood years ago if they weren’t a Starwood Hotel. My friends and I use Starwood often. Now that I’ve found Kimpton, I’d love for them to have a property in Las Vegas but I doubt that will happen as they’re more boutique focused.
As it relates to Venetian and Palazzo, this probably means that more families will visit the hotels. This locks that I won’t be returning to Venetian as it’s already packed with too many families. I’m curious to see how Palazzo handles any overflow that may occur.
This continues the copycat marketing in Las Vegas as Cosmopolitan previously signed a partnership with Marriot to access their customers. As the ducks line up we’ll probably see Harrah’s expand their relationship with Starwood. Who will MGM Resorts International partner with next? They’re next in line.