The casino always has the advantage in gambling so they’re guaranteed to make money as long as they have customers. The amount of money made in a casino probably wouldn’t surprise anyone. When we see gaming revenue it’s usually in bulk form from quarterly reports.
These numbers are impressive but are dwarfed by similar revenue from Las Vegas Sands and Wynn Macau casinos (see full chart here).
Wynn has some of the biggest baccarat games in Las Vegas so the difference in table game revenue between Las Vegas Sands and Wynn doesn’t come as much of a surprise. The difference in slot machine revenue is a bit surprising since Las Vegas Sands has so many more slot machines between their properties.
Whatever the case people are losing a lot of money every day gambling in these casinos. If we do win the casino will just sue for their losses anyway.
The Fountains at Bellagio have always been a marketing tool for Bellagio. They’ve been a piece of serenity, beauty and class that represented Bellagio perfectly. They were an attraction created to bring your eyes and mind into a beautiful hotel and casino. The overall experience would leave you with a memory that would last forever.
Bellagio wasn’t just another hotel and casino on the Vegas Strip. The Bellagio was a true luxury property. Few properties on the strip could match its elegance. Bellagio is still a luxury property but it’s elegance will no longer be quite the same.
The BigBaccarat game at Bellagio is still something out of a James Bond movie. This game attracts the highest of High Rollers. These are men in suits and women in fancy dresses or gowns playing a high limits card game. You don’t see this much in Vegas anymore.
Last night was the beginning of a new era for the Fountains at Bellagio
Last night Tiesto, one of the most popular DJ’s in the world, debuted a set of music that he scored for the Fountains. Regardless of how you feel about Tiesto’s music this was the beginning of the transformation of Bellagio. This transformation won’t happen overnight but it’s now underway.
Before last night the Fountain Show was a marketing device for a single hotel. Last night the Fountain Show became a marketing tool for MGM Grandand all MGM Resorts properties. Tiesto is a resident DJ at Hakkasan and Wet Republicat MGM Grand. This is classic cross property marketing by MGM. They’re just using a new and unique platform.
The Bellagio Fountains are now marketing collateral for MGM Resorts.
This marriage of Tiesto and the Bellagio fountains is corporate synergy at its worst finest. This marriage is more like an affair as it will burn out when the next pretty thing comes along. It won’t be long before MGM Resorts begins using the Fountains at Bellagio to promote other MGM properties and events.
The marketing of the Bellagio Fountains will remain tame for a little while. They can promote Cirque Du Soleil shows with music from the Beatles, Michael Jackson and other Cirque shows. Once people become used to the fountains being a marketing tool for all MGM properties, instead of something unique and different that represents Bellagio, the marketing efforts from the Fountain Shows will expand.
Traditional musicians you hear now may be shunned for playlists that include resident DJ’s or bands performing at different MGM properties. Next may be the addition of MGM Resorts commercials in between songs.
“Hey bruh, come pound some beer at TAP Sports Bar!” Silence? MGM can’t monetize silence!
Eventually MGM may just use the Fountain Shows with music exclusively as advertising. This is the way marketing is going. Nothing is sacred. Every inch of land must be monetized by casino operators.
It’s not fine to me but that’s life and this is just the beginning of the Bellagio Fountains becoming a marketing tool.
On the other hand if Caesars Entertainment owned Bellagio they’d probably fill in the lake with concrete and put some rides, games and kiosks like a state fair in front of the hotel. Zeppoles are Italian like Bellagio, right?
Tiesto’s Fountain Show at Bellagio isn’t all that bad. It could be a lot worse and it will be. Thinking about the changes coming makes me a little nostalgic for the Bellagio I grew up with. Ahhhh, the memories of the good ole days. Now, get off my lawn.
Monthly casino gaming revenues take into account baccarat along with all other games you’ll find on the casino floor. Baccarat is a high roller game and wins and losses for players and casinos are drastic.
baccarat is showing the greatest strength in the casinos. “Baccarat figures are volatile,” said Lawton, who predicts baccarat win will increase 5 percent this fiscal year and increase an estimated 3 to 4 percent in the coming biennium.
Maddox said the Wynn properties market to the high-end players. He said the casinos “overly rely on 150 international customers willing to wager millions of dollars.”
I don’t write, or talk, about baccarat much because 1) I find the game boring and 2) when I was learning how to play the game in Atlantic City a friend and I were called Gweilo (AKA “White Devil”) by one of the Asian players at my table. I don’t need that in my life.
High rollers play baccarat since it has such great odds and fair returns on their money spent. Since big baccarat games (the game held in their own room and not mini baccarat on the casino floor) have such an impact on casino and overall state gaming revenue it comes as no surprise that casinos would focus on bringing in baccarat players.
Baccarat is basically an even odds game so the hefty wagers can swing casino revenue one way or the other in a day, let alone a quarter or year. Since the game is essentially a coin flip it’s no surprise that it’s expected to continue to grow in popularity.
Even though most baccarat players are high(er) rollers it’s interesting that Wynn Las Vegas only focuses on 150 players to make satisfy their baccarat income for any given month. These are the highest of the high rollers.
This is something to take into account when you’re a medium roller (like me) wondering why your $25 blackjack or $1 video poker play isn’t gaining much in return from the players clubs at casinos have baccarat (Not all casinos have big baccarat games). If casinos lose a few medium rollers it doesn’t directly effect their bottom line. It’s another story if they lose one of these 150 big baccarat players gambling millions of dollars on a weekend.
This is simply common sense but the reminder of how significant your play is to a casino allows you to manage your expectations and keep things fun at the casino. I know I can use the reminder after a bad weekend of gambling at Encore and Wynn.
“For us to make money in gaming today without baccarat is almost impossible,” said Debra Nutton, senior vice president of casino operations at the MGM Grand hotel-casino. “We need the big whales to make money.”
…Nevada figures show that during the 12 months ending Nov. 30, casinos statewide won $1.27 billion from baccarat players, with the game offered at 258 total tables in 24 casinos. Blackjack, meanwhile, pulled in just $1.03 billion — even though it was offered across 2,810 tables in 151 casinos.
Baccarat’s popularity along with the popularity of food and beverage in Vegas in the past year may give an answer as to why comps for medium to low rollers are drying up. There may be more people playing blackjack or video poker, but they are not the gamblers that can make the casino’s bottom line in a given quarter.
Ultimately casinos, and all businesses, are going to cater to the people that make them the most money. It seems as if, today, that is the baccarat player more than the other gamblers.
My only experience playing mini baccarat in Atlantic City was pretty awful (I’ll share another day) and I (probably) won’t play the game again. Maybe we can get some tips on how to play Baccarat from Baccarat Guy someday.
Rapid Roulette is a big hit at Resorts World but Rapid Baccarat a flop.
I can see why people would play roulette, but the other rapid games involve some form of human interaction and I don’t see them succeeding beyond a trial. One of the main reasons people play baccarat is the ease of playing and ability to touch the cards. I’m not sure I understand why that’s a big deal, but supposedly it is.
The game bores me, so I haven’t paid much attention to it. Here are some of the “features.”