Just What is Vegas International?

Yes, I’m a bit late on this but I’ve also been out of town.  Now that I’m back and catching up I wanted to touch on this.  Last week on the VegasTripping boards Twitter friend @vespajet noticed that American Casino Entertainment Properties (ACEP), owners of the Stratosphere, have registered the trademark the name Vegas International Hotel and Casino.  The logo they registered is above and ACEP has also registered the domain vegasinternationalhotel.com.

The discussion began with some surmising that the Stratosphere could be renamed soon.  However, in a later comment, Vespajet made the point that “ACEP is a subsidiary of Whitehall Street Real Estate Funds, which is a subsidiary of Goldman Sachs. Whitehall Street owns a 40% stake in the LVH and Goldman Sachs last Fall filed for foreclosure on the LVH due to missed payments on a loan.”

I think that is the smoking gun  I mentioned in a VegasChatter piece on Wednesday that the LVH still has yet to replace any signage.  All signs either have Hilton covered up or removed, but no new LVH signage has been added.  I made the comment that LVH is clearly a holding name, like when the Atlantic City Hilton became ACH and then The Atlantic Club.

When you factor in that the original name of the former Las Vegas Hilton was The International, the name makes some sense.  It gives the property an identity beyond some initials.  However a new name won’t simply make the place great.  Hopefully along with the name will come the much needed maintenance and upgrades the property so desperately needs.

Hilton Dead – Long Live LVH

Las Vegas Hilton is just about gone with the Hilton brand name coming down from the ubiquitous sign today. The hotel will run under the LVH moniker, similar to the way that Atlantic City Hilton is now ACH. It’s not difficult that these names are just money saving place holders until the properties can be sold to new owners and renamed.

In the meantime, there are a lot of memories that coincide with the Hilton brand name. Much like the Sahara, I’m indifferent. It’s not a place I have any memories from this casino.

VIVA LA LVH!

Photo: Matthew Adams on twitpic