Seven Stars Insider – June

Here is the Seven Stars Insider newsletter for June.  Go to Seven Stars Insider to sign up for the newsletter.  Enjoy the Insider.  Congrats on the column with the Examiner!

Examine My New Column
For those of you who play regularly in Atlantic City, or have an interest in the casino and gaming scene there, check out my columns at examiner.com .  While much of the information will be “old hat” to “regulars”, hopefully you’ll find something of interest.  Click here to go directly to my portion of the site.  To be alerted when a new article appears, click the “Subscribe” button to the right of my picture and name.

Atlantic City Crime Alert
“It started off innocently enough when the guy at the slot machine next to me asked where to insert his cash ticket,” a player reports.  “But this minor distraction gave him just enough time to try to stick his left hand into my right pants pocket and take my cash.  Fortunately, realizing what was happening, I grabbed his wrist and he ran away – without any of my money.”  Incidents like this probably happen at other AC casinos, as well as at casinos across the country, but this occurred at Caesars around 10 p.m. on a weeknight.  Apparently there also were a number of individuals sleeping at machines scattered around the second floor of the casino.  “What made it worse,” my correspondent writes, “is that the two Caesars employees I spoke to seemed more interested in their personal conversation than walking around to wake up and usher out these vagrants.”  [I witnessed a number of “slot sleepers” at Harrah’s Resort in Atlantic City about a year ago, and had a similar experience trying to get Harrah’s employees to take any action.]  “What aggravated the situation even more was that the next morning around 7:30, as I was walking to check-out, there still were people sleeping at the machines.  Meanwhile a whole ‘parade’ of business-suited male employees walked by oblivious to the situation.”

No Rain On This Parade
Showboat in Atlantic City has resumed its four-day-a-week schedule of free indoor parades.  Wednesday through Sunday, you can see the parade at 3:30, 6 and 8 p.m.  While entertaining, the concept is a bit ill-conceived, especially when crowds gather for the first “stop” across from the registration desk.  On busy weekends, security guards are necessary to herd the audiences away from the lines of people trying to check-in.  And, with folks in wheelchairs and children on top of their fathers’ shoulders, it’s often difficult to see the acts.  Still, you have to give Showboat credit for trying something different – and most of the performers are very talented.

Atlantic City Cashback Update
Harrah’s may be rethinking its decision to mail those Reel Rewards coupons in lieu of cashback from your play in Atlantic City; however, no official statement has been issued, and folks working the Caesars Total Rewards desk claimed to know nothing.  However, floating around the Internet is the following plan, but it cannot be confirmed:  While you still won’t get cold hard cash, you’ll be able to retrieve a coupon through the kiosks.  Print the voucher – minimum $5, in increments of $5 – and take it to the cashier to exchange for a Reel Rewards coupon.  In the future, the only thing you’ll get in the mail is a postcard telling you how much you’ve earned.  And, if you still haven’t redeemed any cashback balances prior to April 6, you won’t get the cash, just vouchers for Reel Rewards coupons available through the kiosks.  All existing cashback offers that were sent through the mail as Reel Rewards coupons will continue to be valid through their expiration date.

1:1 Comps At Pier Shops Restaurants
From June 20 – 30 you can redeem your Total Rewards credits on a 1:1 basis at the Pier Shops’ Phillips Seafood, Sonsie, Game On!, The Trinity and Souzai.  While these restaurants always have accepted Reward Credits, it was on a 2:1 basis.  In other words, your $100 dinner would cost you $200 in comps.

Claridge, Wild Wild West Getting ‘Facelifts’
The 29-story circa-1929 Claridge Hotel in Atlantic City will undergo a major renovation, thanks to a $20 million investment by Harrah’s Entertainment Inc. and another $3.6 million, courtesy of the Casino Reinvestment Development Authority (CRDA).  Describing it as a “modern cool” design, Harrah’s will be replacing furniture, bathroom fixtures, carpeting and bedding.  The CRDA money will be used for exterior work.  Meanwhile, down the street, another $1.5 million is being invested to completely overhaul the gaming floor at Wild Wild West.  The Wild Wild West project is expected to be complete

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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.

2 Comments

  1. JMP

    any word on whether or not guests will have to pay to use the Claridge pool after renovations are complete? right now it’s free, but the Bally’s pool is $10/guest. I’m wondering if they’ll use the refurbished rooms as an excuse to levy another ‘resort fee’.

  2. Marc

    I haven’t heard anything about that. These renovations won’t be done until next year, so we have plenty of time to find out.

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