Rumor: William Hill To Operate Caesars Palace Sportsbook

Caesars Palace Las Vegas Sportsbook
Caesars Palace Sportsbook

While I was away on vacation last week I received an interesting tip from a trusted source:

William Hill would take over operations of the Caesars Palace sportsbook once the current renovations are complete.

This will essentially be a trial run for William Hill only at Caesars Palace. No other Caesars Entertainment properties will be a part of this initial trial run. If all goes well at Caesars Palace then William Hill will take over operations of all Caesars Entertainment sportsbooks.

Caesars Entertainment operates the casino and sportsbooks at Bally’s, The Cromwell (kiosks only), Flamingo, Harrah’s, Paris, Planet Hollywood, The Quad and Rio in Las Vegas in addition to Caesars Palace.

This isn’t the first time that there has been discussion about an outside sportsbook operator taking over activity for Caesars Entertainment. Back in 2011 and 2012 there were heavy rumors that Cantor Gaming (now CG Technologies) would take over operations. That ended with legal problems at Cantor Gaming.

I asked William Hill for a comment and they said “We don’t comment on rumors.” I’ll pass on more details as I hear them.

Photo: Xfinity

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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.

Author: Marc

Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.