Seven Stars Insider August Edition

Here’s the latest edition of Seven Stars Insider.  This is an easy read and an excellent resource for Harrah’s players.  Head over to Seven Stars Insider to sign up for the newsletter.  There is lots of new and useful information in this edition (some of which I’m going to reference in future posts), so read on for all the goods.

Seven Stars Insider – August 2010

NOTE: While this newsletter was originally designed exclusively for Seven Stars members, there is useful information for anyone who has a Total Rewards® player’s card and/or plays/stays at a Harrah’s property.  Please feel free to pass this on to your friends.  Back issues of the Seven Stars Insider newsletter are available online at .  You will need Adobe Acrobat to view them, but this is a free program available at

Seven Stars Hotline
Since I started the Web site and this newsletter I’ve been surprised – but not really! – how many Seven Stars (and Diamond) players have contacted me with questions or problems that their local Total Rewards desk and/or host cannot (or will not) answer.  Wouldn’t it be a nice benefit if Harrah’s introduced a dedicated toll-free hotline and/or email address where Seven Stars members could turn for answers to their questions and solutions to their problems?

Harrah’s Reports Loss; Confirms Discussions Regarding New Philly Casino
Citing reduced customer spending in all of its U.S. regions and asset write-downs, Harrah’s Entertainment Inc. has reported a second-quarter net loss of $274 million, compared with a profit of $2.29 billion a year earlier, Bloomberg News reports.  Sales fell 2.2 percent to $2.22 billion, the news service said.  Harrah’s said that, for the quarter ended June 30, it recorded a $52.3 million charge related to an investment in a Foxwoods casino project in South Philadelphia.  Last month Harrah’s confirmed that “discussions have opened up again” regarding its role to take over as a 33 percent investor, in addition to developing and managing the property; however, the company said it was not at liberty “to discuss the substance” of those talks at this time.  The statement was in response to an earlier report by the Philadelphia Inquirer.  According to the Inquirer, Harrah’s holds a promissory note of $67 million for the 16-acre parcel from a group of local investors.  Harrah’s said it acquired the note when it purchased Caesars Entertainment in 2005.  “Over the years we have had numerous discussions around different deal structures involving the note and other roles,” Harrah’s said.

Las Vegas Diamond Clubs
It’s official. . .you now can take out your favorite cocktail (in a plastic cup) from the four Diamond Clubs in Las Vegas.  The policy was quietly changed about a month ago.  Up until then, only beer and bottled water were allowed out of the clubs – unless, of course, you were able to sneak one past the employee at the door.  [Some folks were known to ask the bartenders to fill an empty Perrier or water bottle with gin or vodka, or decant their clear drinks themselves.]  It’s about time.  Most other Diamond Clubs allow drinks to be taken out; plus, it seems to me that Harrah’s would prefer their customers to be out on the casino floor rather than warming a seat in the club.

Sports Bar or Diamond Club?
It’s bad enough that nearly every television in the Vegas Diamond Clubs (and practically every other club in the country) is tuned to ESPN or some other sporting event, but, according to one of the bartenders at Caesars Palace, the TV over the bar must be tuned to sports.  The “policy” came to light recently when two customers sitting at the bar asked for the channel to be switched to CNN.  [The other two sitting at the bar didn’t care which channel was on.]  Whatever happened to listening to the customer?

Continue reading “Seven Stars Insider August Edition”

Signs Signs Everywhere Signs

It seems as if a new sign on the Las Vegas strip is a news worthy item.  With that being said, the Cosmopolitan‘s marquee took life yesterday.

Photo: Las Vegas Sun

It looks very cool.  Nice, big and bright and will light up the strip nicely and unlike its neighbor CityCenter.  It’s still a sign, it takes a little more too get me excited.  I’m not really one that likes the tease.  Just give me the steak already, I’m already stoked.  Here’s the inspiration for the subject.

Get Beer Faster in Las Vegas

Mandalay Bay and 8 other bars & pubs in Las Vegas recently added a product called DRAFTMASTER.  Draftmaster allows beer drinkers to pour their own pints of draft beer.  You buy credits in advance and pour until you can’t pour no more.

International beer distributing company Diageo performed the installation of each table at some of Las Vegas’ most popular locations, including 9 Fine Irishmen, McFadden’s, and Mandalay Bay sports book, among others. The units were installed throughout the week of July 12, and became operationally functional on Friday, July 16.

Novelty, like this, gets me almost every time. It won’t take over for bartenders, and I’m all about getting my beer faster.  This can’t be a bad idea to test as long as the beer is good.  Please keep the macro American beers away.

See the video below to see what I mean about fun and novelty.

New MGM Players Club – MLife

MGM Resorts M Life Players Club
M Life

MGM Resorts has been planning to launch a new players club to rival Harrah’s Total Rewards.  MGM Resorts International announced Mlife and will slowly start rolling it out to most of its properties nationwide.

Mlife is currently available at Beau Rivage in Tunica Biloxi, MS.  In August Mlife will be available in Detroit and in Las Vegas before the year is over.

Essentially MGM will try to mirror everything Total Rewards offers does both offline and online.  Examples from the Mlife FAQ:

  • Mlife will slot play more heavily than table play.
  • Mlife will now group players by tiers.
  • Use of tier credits and reward credits.
  • Ability to link users to one account.
  • MGM Holiday Gift Shoppe rivals Total Rewards Gift Rewards.

If imitation is the most sincere for of flattery Harrah’s should be blushing.  Current Players Club points will move to Mlife when your favorite property switches over to Mlife.

To their credit the MGM Mlife website is pretty sharp looking.  Cheers to the rollout working smoothly.  Keep the room offers coming.

Get 25% Discounts At Legasse Stadium

Legasse Stadium announced on their twitter feed that you can get 25% off your bill after you “check in” three times on Foursquare.

Many visitors can do this on one trip to get discounts of your own.  You can check in from just about anywhere in the Palazzo, so it should be easy to grab this discount.

It’s cool to see casinos use technology as a marketing tool.  It’s also nice to see the offer of a large discount like this.  I’ve easily spent a couple hundred dollars at Legasse Stadium with friends – and that’s with each of us getting drink tickets for our bets.  Hopefully this will bring more business to Legasse Stadium so more places do this.

Foursquare and Gowalla are apps available on smartphones that, in short, let people know where you are.  Foursquare is offers different kinds of rewards and “mayorships” while Gowalla offers badges that you keep on your phone.

Both are competitors and I’ve tested each of them for a while, but will be making the switch to Foursquare on my next trip to Atlantic City.  It seems as if more major corporations are using FourSquare.  I figure if I’m going to use my time on *another* social network I might as well receive something for it.

Connect with me on twitter and foursquare if you’re mobile and inclined.

Harrahs Adds Starwood To Total Rewards Alliance

I notice that Harrah’s added Starwood to their Total Rewards Alliance while I was poking around Total Rewards to make sure I was confirmed for an upcoming trip to Atlantic City.  The Total Rewards Alliance includes deals with Norwegian Cruise Lines and Hawaiian Airlines.  Here are the details on how things will work with Starwood.

Total Rewards introduces Starwood Preferred Guest (SPG®) as our newest member of the Total Rewards Alliance! By adding new members to our Total Rewards Alliance, we are giving you more flexibility to build your Reward Credit balance. Now, earn 2 Bonus Reward Credits for every eligible dollar you spend at over 500 participating SPG locations in North America, including the U.S., Canada, Mexico, and the Caribbean. As a Total Rewards member, you’ll also receive exclusive SPG rates at incredible resorts including the W, Westin, and Sheraton.

To be eligible for this exclusive promotion, you must register with your Total Rewards number prior to booking at Reward Credits received through your stay will post to your account within 14 days of checking out.

Eligible dollar spent includes only the hotel room rate at participating locations in North America. Taxes, incidentals, or other fees are not included as eligible spend, and will not qualify for Reward Credits. Guests must register for the promotion with their Total Rewards account number prior to booking, and must book through the designated booking site. Other Terms and Conditions apply. For a complete list of Promotional Terms and Conditions, visit us at

Total Rewards account must be in good standing to be awarded Reward Credits. All Rules and Regulations of Total Rewards apply. Click Here to see a complete list of Rules and Regulations for Total Rewards.

I’m a starwood member and try to stay at their locations whenever I travel, so getting Total Rewards points is just a bonus.  I don’t see many points coming from this, but if I can get a free meal out of some business travel I’ll take it.

I have to make hotel reservations for an upcoming trip, so this comes at a convenient time for me.  The FAQ answered most questions I had.

New Slot – Wizard Of Oz Ruby Slippers

I was checking my twitter feed yesterday when i came across this this video for WMS Slots new Wizard of Oz slot machine – Ruby Slippers.

I have a love hate relationship with nickle/penny slots, but this looks like a lot of fun.  Most of the WMS slots have similar features and I dig them.

Unfortunately, Ruby Slippers is only at Trump Taj Mahal in Atlantic City right now.  I don’t see myself making it down there on my next trip to Atlantic City.  At least I have this video.

World Series Of Poker Final Table Set

The World Series of Poker (WSOP) narrowed the field from over 7,000 to the final table of 9.  The final table takes place and the 9 remaining players are called the “November Nine.”  Witty, huh?

Following 13 days of intense competition at the 2010 World Series of Poker(1), two North American PokerStars players have advanced to join the elite ‘November Nine’ and will compete for the $8,944,138 first prize and the title of 2010 World Series of Poker champion.  Canadian Jonathan Duhamel and American Jason Senti skillfully outplayed their competition to earn the coveted seats at the final table, and now await the November 6 final date for their next shot at the grand prize.

That’s quite a prize for the winner.  It’s amazing how far the WSOP has come from it’s small beginnings.  Here’s a look at the November Nine from the Atlantic City Weekly blog.

Seat 1: Jason Sentl

Hometown:  St. Louis Park, MN (USA)
Age:  25
Profession:  Poker Pro
Note:  This is Sentl’s first time to ever cash in a WSOP event

Chip Count:  7,625,000

Seat 2: Joseph Cheong
Hometown:  La Mirada, CA (USA)
Age:  24
Profession:  Poker Pro
Note:  Cheong won a WSOP Circuit gold ring and earned a degree in psychology from UC-San Diego.

Chip Count:  23,525,000

Seat 3: John Dolan

Hometown:  Bonita Springs, FL (USA)
Age:  24
Profession:  Poker Pro
Note:  Dolan has six WSOP cashes, including three at this year’s series.

Chip Count:  46,250,000

Seat4: Jonathan Duhamel

Hometown:  Boucherville, Quebec (Canada)
Age:  22
Profession:  Poker Pro
Note:  This is Duhamel’s third time to cash at this year’s WSOP.
Chip Count:  65,975,000

Seat 5: Michael Mizrachi
Hometown:  Miami, FL (USA)
Age:  29
Profession:  Poker Pro
Note: He won his first WSOP gold bracelet and $1,559,046 in this year’s Poker Players Championship.
Chip Count:  14,450,000

Seat 6: Matthew Jarvis
Hometown:  Surrey, BC (Canada)
Age:  25
Profession:  Poker Pro/Student
Note:  Jarvis is primarily an online player.  This marks his first time to cash in a WSOP tournament.

Chip Count:  16,700,000

Seat 7: John Racener
Hometown:  Port Richey, FL (USA)
Age:  24
Profession:  Poker Pro
Note:  Racener is one of the stars of the national WSOP Circuit, with more than $500,000 in earnings, including the 2007 Main Event championship victory at Harrah’s Atlantic City.
Chip Count:  19,050,000

Seat 8: Filippo Candio
Hometown:  Cagliari, Sardinia (Italy)
Age:  26
Profession:  Poker Pro
Note:  Candio is the first Italian player ever to make it to the Main Event final table.  He has a number of cashes at major tournaments held in Europe.
Chip Count:  16,400,000

Seat 9: Cuong “Soi” Nguyen
Hometown:  Santa Ana, CA (USA)
Age:  37
Profession:  Sales (Medical Supplies)
Note:  Nguyen is the senior player at this final table, at the advanced age of 36.  He is also the only amateur sitting among the final nine

Chip Count:  9,650,000

I don’t know any of these names, but I’ll probably take a look when ESPN TV coverage starts.