Palms Springs, CA just launched a new, funny, advertising campaign aimed at Las Vegas. I love Las Vegas, but I also like to laugh.
This is an interesting campaign as I didn’t realize there was any kind of animosity or rivalry between the two cities. It makes sense now that I thinking about it, but they both seem very different to me from my previous travels. I also didn’t go to each city expecting or wanting the same thing.
Read the full article to see other ads from the campaign.
This campaign itself is a little punchy, while being dressed up with a classy looking layout. It’s an interesting contrast in tact as the design is clearly aimed at the high end leisure traveler, while the headline/punchline is aimed at a younger end of that market
I also suspect the target is likely female and a looking for a quick weekend getaway from LA.
If you’re a rich LA girl where would you rather go for a weekend getaway? I’m not sure I see this actually bringing Las Vegas visitors to Palm Springs, but this is an interesting approach by Palm Springs and it clearly has people talking.