MGM Doesn’t Get It

I was just going to link to a good article on resort fees that the Las Vegas Sun had last week, but I got to a quote by MGM’s Gordon Absher that misses the point on resort fees.

Gordon Absher, a spokesman for MGM Mirage, which began introducing bundled resort fees two years ago, says the fees have spread at MGM hotels because “our guests see it as a convenience to have a single charge added to their overall bill” rather than a series of charges for things customers might not have expected needing, such as Internet access.

Show me one customer of MGM properties that would like to pay for services they don’t plan on using.  I’m sure Absher is just spinning company policy, but he sounds out of touch with his customers.

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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.

Author: Marc

Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.