I had no idea about this, but Planet Hollywood has gotten into the pool party game. This week they was the first time I noticed they had something going on. They hosted a bikini contest with Sammi Sweeheart from Jersey Shore as their main celebrity judge. The Gazillionaire from Absinthe was also a guest judge, because why not cross promote Caesars Entertainment properties when marketing (that’s not meant to be cynical).
On an interesting Jersey Shore note, Sammi and Pauly D had more views on Vegas News than Snooki. I guess both guys and girls would rather see pictures of them than Snooki. For more pictures of Sammi, the Gazillionaire and the winner head to VegasNews.com.