Harrahs Takes Over Planet Hollywood This Weekend

That was quick.  Harrah’s begins management of Planet Hollywood in Las Vegas at midnight January 16.

In an internal memo to employees today, Planet Hollywood owner Robert Earl said things would be “business as usual” during the transition, though Harrah’s executives from neighboring Bally’s and Paris resorts will assume key roles at the property.

Sure, I’ve had issues with deal happening but I can’t stop it so it’s time for me to look at how I can benefit from Harrah’s taking over one of my favorite casinos on the strip.

First, business as usual sounds good to me.  My main curiosity is how Total Rewards will work be worked into Planet Hollywood.  I play at the east coast Harrah’s properties pretty often.  It will be interesting to see how my future trips to Las Vegas are effected, if at all, by this.

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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.

1 Comment

  1. JMP

    this is a quasi-shame b/c i have fond memories of planet aladdin. Before the switch to PH, in the summer of 2006, my wife and I each took advantage of their players’ club signup bonus and I hit for +80 on some form of VP (probably DDB, which I played incorrectly). We also dined at the Spice Market Buffet. When I made a solo trip to LV in 2007, I took advantage of very good 21 rules during their ‘soft opening’ phase. $10 table, 3:2 on naturals and late surrender allowed. Also, their JoB was 8/6 at the 25 cent level.

    I have to think they will integrate PH with TR rather quickly, when you compare it too how long it took them to integrate IP and also they’ve yet to integrate Bill’s. My reasoning is that PH is a ‘premium property’ while the other two are ‘budget/discount’ properties.

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