The news is… I’ll be taking Holly Madison’s place headlining for the sexiest show in Vegas at Planet Hollywood’s Casino called”Peepshow”
— Coco (@cocosworld) September 25, 2012
Coco is married to rapper/actor/OG Ice-T and already has a TV show on E!, “Ice Loves Coco“, that will be used to promote inclusion on PEEPSHOW. This is fairly typical of Caesars Entertainment over the couple years to bring in partners to do the heavy lifting on promotion (see countless celebrity chefs & Nobu) rather then to depend on the quality of their brand to sell the product.
“Ice Loves Coco” must have a significant audience because the show is about to begin its 3rd season.
Truthfully, most people don’t really care about talent for PEEPSHOW. This show is just supposed to be a good time and Coco’s addition should do the trick.
While I may sound cynical about Coco’s addition to the cast, I actually think it’s a good move. The TV promotion alone will be worth whatever they’re paying her. Coco and Ice-T have made a few appearances over the summer at the Vegas clubs (see photo above) and pools so there is a lot of cross promotion potential here.