The Global Gaming Expo (G2E) is the annual Las Vegas gathering of the casino business in the US. There are panel discussions and speakers that dive into ways the casino industry operates today and how they can better conduct business in the future. The expo part of G2E is much more interesting.
Las Vegas casino sales are on fire. Sorta. Not all casino deals are the same and that tempers the excitement of new blood in a casino market mostly operated by two casino companies. MGM Resorts International’s recent confirmations (after months of rumors) are a perfect example of recent casino sales.
Caesars Rewards is introducing two new levels of “Diamond” status in 2020. Diamond Plus and Diamond Elite will go into effect for the new loyalty club year, which begins February 2020. It wasn’t that long ago that Total Rewards was rebranded to become Caesars Rewards .
Mohegan Gaming & Entertainment (MGE) has entered into an agreement to operate the 60,000-square foot casino at Virgin Hotels Las Vegas (formerly the Hard Rock Hotel) when it opens in late 2020. The deal isn’t 100% set in stone as MGE must receive regulatory approval by the Nevada Gaming Commission.
For many years, the Rio All-Suite Hotel & Casino has been the subject of a painstaking number of rumors about what will become of it. Now, Caesars Entertainment has officially announced that they have sold the Rio for $516.3 million to a group controlled in principal by Imperial Companies.
Aristocrat Technologies is shaking up bar top gaming with the release of the new Winner’s World multi-game bar top cabinet. These bar top gaming cabinets bring new games and new technology to a popular but outdated way to gamble. Aristocrat is installing these new devices in casinos and gaming bars across the country.
MGM Resorts International will be updating and streamlining its M Life Rewards loyalty club beginning October 1. The changes to M Life Rewards will make it so that earning comps will be the same in Las Vegas and their other casinos around the country.
The mychoice players club is now available at casinos. It’s taken more than a year but the Penn National Gaming merger with Pinnacle Entertainment is just about complete, which ultimately means joint benefits for cardholders. Late in 2018, Penn National Gaming announced they would be using the mychoice (My Choice) players club from the newly purchased Pinnacle Entertainment.
In late June, Eldorado Resorts announced that they entered into a merger agreement with Caesars Entertainment . The new company will combine properties and be called Caesars next year. Eldorado Resorts CEO Tom Reeg has already stated that One Club members will be migrated to the Caesars Rewards loyalty club.
SLS Las Vegas owner Alex Meruelo announced the return of Sahara to the world-famous Las Vegas Strip on a beautiful night in late June. The new Sahara Las Vegas will replace SLS Las Vegas. The hotel is currently being renovated using the bones of the original Sahara Hotel and Casino that opened in 1952.