I’m sure this “Camp Vegas” commercial has been running all summer, but I’ve only really noticed it for the past few weeks and a lot since I returned from Las Vegas. To be frank I’m not so happy about it. The song “Animal” by Neon Trees has been played way more than I could like.
I get the idea for the campaign – we’re adults, let’s go to Vegas and rage this summer. Woo Hoo! We can party with models from the TV !
Judging from the youtube comments, I’m not the only one that feels cynical about this commercial. I get the idea of the commercial, but I’m not sure it really makes a connection with potential travelers. I’m not even sure the entire campaign will resonate with their target of low 20’s pool partiers.
We’ll find out if the campaign was successful or not when the tourism traffic is released at the end of the summer, but I can’t see this campaign having a strong effect either way.