Big (10%) Cosmopolitan Opening!

Until today, I tried to keep away from the hoopla of the big Cosmopolitan opening.  I like so much of what they’re doing going into launch that just about every bit of news I’ve read has been the same…and…of course the opening is going to be awesome.  It’s a shiny new casino.  A few tweets stood out to me today that had some interesting information.  Vegas Tripping had the most interesting note:

The Cosmopolitan has 3,000 rooms so this represents that only about 10% of the rooms were open.  Even if there were a few more rooms open, there are still not many rooms open at the grand opening.  By calling this a “soft opening”, the casino protects itself from this day being considered a flop.

If things don’t pick up in the first quarter, expect to see some of the negative chatters chattering.  Expecting the worst, but hoping for the best.

Cosmopolitan Opens This Week

Thank goodness the Cosmopolitan of Las Vegas opens this week. I’m sure all the marketing and PR has been great for them, but it’s hit a crescendo and I can’t handle it any more.  It’s like hearing the Black Eyed Peas on the radio…again.  It’s time for me to change the channel.  It seems as if all Vegas blogs, news, tweeters write about it every third item.

I’ll check the joint out later this week and share thoughts next week here or on Vegas Chatter or both, but I have friends in town and for the rest of this week ECG will be a Cosmopolitan free zone. Keep an eye on Vegas Chatter, Vegas Tripping and Rate Vegas for up to the second news.

For the record, I’m stoked to see the Cosmopolitan, but as someone who’s worked in marketing for over 10 years I usually hit a point of enough.  That point began late last week.

Enjoy the commercial…again.

Hooters!

One of the fun things about living in Las Vegas is that my eyes are wandering towards things I wouldn’t have looked at when I was back east.

Case in point Hooters Casino.  My only memory of Hooters is when my friends ditched me at Hard Rock a few years ago to go there.  Thankfully I didn’t go because a friend of mine got pink eye.

Generally, my head is on a swivel when I’m gambling and when I’m webbing around.  I hear a strange noise and my head turns.  I see a pretty girl and my head turns.

One day last week I got a tweet from Hooters model, Miss February, Theresa Trujillo at Vegas Tweets.  Obviously, that turned my head and I learned that If you’re in Vegas today and/or tomorrow you can meet some of the Hooters calendar girls at the casino.

I won’t be able to make it and I’m sure I won’t be missed as there are still plenty of rodeo dudes that will be stopping by.  For reference here’s a better look Miss February.

I Want You To Steal The Diamonds

I like Oceans 13 more than I should.  Not a lot of people like the movie and I’m cool with that.  Every time AAA announces their 5 Diamond award winners  I think of the movie (see below).   To no surprise, Las Vegas was the leading market.  Here’s a breakdown:

Hotels

*NEW Aria
*
NEW Mandarin Oriental
Wynn Las Vegas
Encore
Palazzo
Venetian
Skylofts at MGM Grand
Four Seasons
Bellagio
Ritz-Carlton at Lake Las Vegas
(will be taken over by Dolce Hotels & Resorts)

Restaurants

Guy Savoy at Caesars Palace
Picasso and Le Cirque
at Bellagio
Joel Robuchon
at MGM Grand
Alex
at Wynn Las Vegas

No surprise that Las Vegas lead the way.  Indulgence is what makes Vegas what it is.  This list often serves as a target of places I’d like to visit.  Last year I was lucky enough to try out Venetian & Palazzo.

I’m hoping next year brings the other strip hotels that have casinos.  If I want a nice hotel without a casino I’ll try one in another city.

Buy Oceans 13

Be Warned About the Closets at the Cosmopolitan

I freely admit that I’m easily shocked.  I don’t really like surprises popping out from nowhere.  I watched this video about the design of the Cosmopolitan rooms and one thing stood out to me.

FACES LOOKING AT ME WHEN I OPEN THE CLOSET!!!

I do not like the design idea.  I don’t find it cute nor whimsical.  I don’t tend to end my nights on the strip sober and this is the last thing I want.  Anyway, see for yourself.

Hey Cosmo, Nice Package!

I’ve enjoyed watching the Cosmopolitan flourish from idea to building to hotel now.

Their marketing has been much more image focused than any other casino I’ve seen before.  Not even Wynn can touch the Cosmopolitan for marketing an idea more than a property.  In fact, none of their marketing has ever made mention that there is a casino on the premises.  All we know is that there’s no poker room.

Instead of just marketing and selling hotel rooms The Cosmopolitan has started making special packages available.

Click here to view full size

The instant, favorite package is the “Raid The Minibar” package where you can eat and drink all you want from the minibar for your entire stay.  I often fight the urge to do this on a given trip only to be jolted to reality with $15 M&M’s staring me in the face at 5am. Of course I’ll still eat the M&M’s, but will probably just drink tap water instead of drinking the $12 beer.  Now we can have our cake, candy, booze and eat and drink em too!

There’s a bunch more fun packages available too, so if you want to stay at a hotel on the strip that may or may not have a casino go to town.

Steve Wynn, Shut Up!

It’s bad enough for most of us that Steve Wynn babbles at us when we go to www.wynnlasvegas.com.  It’s annoying at best.  Thankfully, there’s a new version of the website that works without flash and also thankfully, I have a mute button.

Some Vegas nerds (like me) have been complaining about Steve Wynn yapping for a while.  Now, the big wigs on Wall Street are joining the party and complaining about Wynn’s rants during quarterly earnings calls.

Some Wall Street analysts say they are tiring of indulging Wynn on politics when they have work to do.

“We know he’s mad at Obama,” said one analyst, who found it more productive to exit the Wynn Resorts call midstream and crunch numbers instead. “But this is not helping us learn about his company. It’s not considerate of our time.

Plenty of people like anything Steve Wynn does and can tolerate how obnoxious he comes across.  I appreciate the good he does, but can also see the other side and I can easily see where he can be obnoxious.  I can’t imagine that this will have much effect on Mr. Wynn.  I get the idea he likes to hear himself speak.

The Buried Life in Vegas!

Earlier this week I passed on some info I received about the Golden Gate Casino being featured on MTV’s The Buried Life.  The episode aired last night and wasn’t too bad.  The guys from the show were taking $125,000 and trying to win 3 spins in a row in roulette with the goal of turning the money into $1 million.  It was worth a half hour of my life.

I’m pretty sure I’ll be going to downtown Vegas next weekend.  It’s been a while.  See the episode below.

Tropicana Renovations Show Little

Tropicana renovations have been fun to watch and are probably fun to be a part of.  However, in the short term they’re having very little financial effect as people are still discovering (re-discovering) the casino.  In fact, the casino is losing more money than they were a year ago.

Net revenue of $13 million was down from $18.8 million during the third quarter of 2009 and the property lost $11.3 million vs. a loss of $9.6 million in the year-ago quarter.

Renovations are still only about halfway done and from everything I read they are fantastic.  Still, one has to wonder if they will ever have a positive effect on this property that was dying a year ago. I hope and expect only good in the future as it’s hard to get worse than death.

Photo: Wikipedia

Golden Gate Casino on MTV Tonight

I just received a heads up that the Golden Gate Casino in downtown Las Vegas will be featured on the MTV show Buried Life tonight.

The Golden Gate filmed the season finale of MTV’s show The Buried Life. It will be aired on Monday night, November 29th.

The Buried Life is about 4 kids who have a bucket list of 100 things they want to do before they die. Number 75 on the list is try and win $1,000,000.

The four kids brought in $125,000 and wanted to parlay it into $1,000,000. Although I can’t tell you what happened, I can give you a hint that they end up making the biggest roulette bet in Las Vegas history.

I’m a sucker for these MTV shows so I’m surprised I’m not familiar with The Buried Life.  However, the TiVo is set for this.