Eat, Drink, Gamble, Vegas

Bill’s To Become Gansevoort Las Vegas

Marc
Marc
March 18, 2013March 13, 2014

Bill’s Gambling Hall closed in February so that Caesars Entertainment could renovate the property. The talk was that the property would cater to a younger, club going crowd and it seems like that will be the case with Bill’s becoming Gansevoort Las Vegas. Here’s the info straight from a Caesars press release I just received.

Caesars Entertainment Corporation announced today the collaboration with New York-based luxury hotel brand Gansevoort Hotel Group and nightlife impresario Victor Drai to launch a never before seen Las Vegas experience creating an intimate urban resort at the location of Bill’s Gamblin’ Hall & Saloon. 

As the only standalone boutique resort, perfectly situated at the center of the Strip, Gansevoort Las Vegas’ exceptionally high standard of style and service will redefine the boutique hotel experience. Glitterati and everyday guests alike will receive the ultimate in VIP treatment and unique social experiences.

Gansevoort Las Vegas will be the fourth installment of the luxury hospitality brand following the recent success of Gansevoort Park Avenue in New York. Following a $185 million renovation, Gansevoort’s iconic style will completely reimagine the hotel experience in Las Vegas, creating the only intimate property among the Strip’s towering skyscrapers.  Gansevoort Las Vegas will feature 188 Parisian apartment-style guest rooms including 19 suites, designed by Tandem Las Vegas. An intimate lobby space will welcome guests upon arrival, with a redesigned lobby bar, ultra-lounge, retail outlets, and 40,000 square-foot casino providing a unique upscale energy. A destination restaurant overlooking the Strip will round out the guest experience.

Caesars Entertainment hasn’t created anything original in years so it’s no surprise that they would partner with a company (actually two companies with Victor Drai) to bring some sort of celebrity cool to their Las Vegas portfolio. USA Today was the first to report that the Gansevoort partnership was happening last week and I’m not very impressed with the initial renderings.

Of course, they are just renderings but the Gansvoort website looks like a 1990’s real estate website which is equally unipressive. I guess the “glitterati” don’t really care about that. Vegas Chatter has some useful information on Gansvoort Las Vegas:

  • Rooms will start at $249
  • Gansvoort Las Vegas will be part of Total Rewards (Bill’s wasn’t)
  • Beyonce, Prince, Brangelina are customers of Gansvoort

$249 seems to be the new price point for luxury hotels with Cosmopolitan and the Nobu Tower at Caesars Palace both charging prices in that range. Total Rewards players usually get better pricing so if you’re a gambler expect a small discount.

Gansvoort Las Vegas is exactly what I expected Bill’s to become and I’m curious to see how it develops.

Photo: USA Today

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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.
Marc
  • Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.

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