Bally’s Grand Bazaar Shops is going to be 175 glorified flea market booths set up in front of Bally’s. I envision this to be like a less forced Harrah’s Carnival Court since you can walk past it if you don’t want to deal with the people shopping.
Caesars Entertainment has decided that low brow temporary shopping is the right way to monetize the space between the Bally’s casino/hotel and the street. Some companies may have looked into a long-term infrastructure expansion of the building but that’s probably not possible when you’re saddled with huge amounts of debt.
The Grand Bazaar Shops may not be the best way to expand Bally’s to the street but it should work for the typical Vegas tourist and typical Caesars customer who is your average American consumer. They’re not looking for anything too fancy. In Vegas they buy the cheapest booze they can find (usually in the ugliest containers they can find) and playing the cheapest games in the casino.
The average Caesars customers are not the same people staying at Wynn or The Venetian or Cosmopolitan. Instead of elevating Bally’s by making a beautiful property, Caesars has decided to meet their customers at their spending level. A flea market may not be the worst idea – for Caesars and Bally’s. It’s a different story for me.
Bally’s has been my go-to for cheap gaming in that area of the Vegas strip. When friends walk into the Cosmo on a Saturday night they see $25 blackjack minimums and say they want to go somewhere with lower minimums. Planet Hollywood and Paris are usually too crowded for a few people to get in on a game but Bally’s usually has room. They don’t care that they’re playing 6:5 blackjack, they just want to drink and gamble.
Two weeks ago I loved the idea that Bally’s would be renovating the South Tower into the Jubilee Tower. I’m less excited about Bally’s today. The renovations should be cool but non-gaming entities invite families. I’m not sure I see myself wading through the families buying cheap Vegas swag just to get to my hotel room or to play $10 6:5 blackjack. I’d rather deal walking through their broken people mover than mass of humans.
This week I wrote about the average Vegas tourist and the gambler for Against The Number. I’m the latter. Even as a tourist I was never a tourist. That’s just not my thing. I’m also not a shopper. I have amazon if I want to shop. Non-gaming attractions bring families and tourists alike. I don’t need to deal with their derpy derping on my way into the casino.
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