Average Age Of Vegas Visitor Dropping Fast. Here’s How Fast.

Jim Murren, CEO MGM Resorts
Jim Murren

No, you’re not that old. The people around you in Vegas are younger.

In the last five years the average age of a tourist in Las Vegas has declined from 51 years to 46, and it’s still falling. Vegas isn’t what it was 20 years ago and it’s not even what it was 2 years ago.

Out with gambling. In with “things to do“!

Understanding that, you can see why we are spending more of our effort and money on nongaming, on theaters, showrooms, hotel remodels, upgrades and public environments like these open spaces. That’s what consumers are asking for. It’s why we are doing festivals.

This weekend’s Foodie Festival was incredible. Rock in Rio coming to Circus Circus … iHeartRadio is another. These environments are so popular. We’re gaining so much market share hosting these types of events. We know that we can take this model even farther.

If you’ve been following previous incarnations of this blog you’re aware of many of the changes to the Vegas Strip and Downtown Vegas. Many of the changes are great but most don’t include gambling (yet). That’s not the Vegas I’ve come to love but it’s what we have. That’s what new customers want. That’s what new customers get.

Onward and upward, I say! There’s still plenty of awesome in Vegas and I find something new every day.

Changes will continue and MGM Resorts will play a large roll in diversifying the Vegas Strip as much as Downtown Project is diversifying when you find in Downtown Vegas.

Photo: Las Vegas Sun

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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.

Author: Marc

Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.